Rising talent Spencer Macdonald directs a visually stunning short film about the city of Los Angeles for cycling sportswear and lifestyle brand Rapha. The film, which was produced by San Francisco-based production company Avocados and Coconuts, is the final installment to launch in the “Rapha Rides” series of six short films MacDonald helmed for the brand. Each film spotlights one of six cities – Los Angeles, San Francisco, New York City, Chicago, Boulder, and Seattle – highlighting the qualities that make each location’s cycling culture unique.
The goal for the Los Angles segment was to showcase the metropolis as “a city of many facades.” The video accomplishes this beautifully, seamlessly melding landscapes from the mountains to the beach to the dry LA riverbed, guided by the narration of artist Geoff McFetridge. Images of art, landmarks, nature and the city’s many, many streets are overlaid with a blend of sound design that creates the sonic atmosphere of this incredibly diverse cityscape.
Rapha Rides is celebrating LA with a long weekend of rides and events. Join them in October by signing up here.
Credits:
DIRECTOR + Editor (on LA, Boulder, NYC, SF) - Spencer Macdonald
Production Company / Creative Development / Post Production: Avocados and Coconuts
EP/ Producer - Dalia Burde
Production Manager - Bijan Rafie Tari + Sound
1ST AC - Troy Dickerson
2ND AC + Drone op - Drew Kass
Color - AJ Molle
Audio Mix - Chris Konovaliv
Creative Director - Amani King
