Creative production company Decon has brought on former Tool of North America Head of Development Mike Lobikis as Head of Strategy and Development. Alongside Executive Producer Misha Louy, Lobikis will spearhead the production company’s business development and brand partnerships across traditional media, digital and experiential projects.

Lobikis has over a decade of experience representing award-winning creative talent at top industry shops that have earned major industry accolades including Emmys, Cannes Lions, D&AD, Clios, Webbys, AICP Awards, One Show and many more.

Lobikis will lead the growth of Decon’s Los Angeles office, expanding its directorial roster, and client partnerships globally. He will work to fuse the diverse creative talents of Decon’s directorial roster with sister media and content company Mass Appeal’s entertainment and cultural caché to bring in-house creative and media expertise to brand clients.