Releases Manifesto and Launches New Web Presence

TBWA\Media Arts Lab Social Impact Agency MAL\FOR GOOD (MFG), which was launched in 2014 and is dedicated to purpose based work, is ramping-up its leadership team by naming Julia Porter Plowman as Managing Director. The agency also released a manifesto outlining its “Be Good. Do Good” philosophy and launched its first website: www.malforgood.com. Building on MFG’s three years of proven success within the social purpose marketplace, these moves elevate the TBWA shop’s profile and accelerate its mission to solve big, bold social issues.

As a former Wieden + Kennedy Global Group Account Director, Plowman created world famous, award winning campaigns for Nike, Microsoft, Coca-Cola, Old Spice, Electronic Arts and Audi. She has worked with Wieden + Kennedy in Portland and Amsterdam, and helped launch the agency’s office in Tokyo. Since leaving that agency a decade ago, she has pursued a commitment to social enterprise and innovation, starting with the Nike Foundation where she helped launch “The Girl Effect,” a multiplatform campaign promoting investment in adolescent girls in the developing world to break the cycle of global poverty.

After the Nike Foundation, Plowman was named COO of the non-profit World Pulse, which she helped turn into a social media network that supports and advocates for grassroots women leaders. Later, she became Managing Director of the social innovation design startup Context Partners, working closely with consumer brands and foundations including Vulcan, John D. Rockefeller Foundation, David and Lucille Packard Foundation, Walton Foundation, Knight Foundation and Ecotrust. Finally, before joining MFG, Plowman was Director of Integration and Communications at Providence Health & Services, the third largest not-for-profit health system in the country. At MFG, Plowman will be working alongside Milner, guiding next steps in the evolution of this unique social impact agency.

TBWA/Media Arts Lab Chairman and Global Director Lee Clow launched MFG as a division of the TBWA Apple dedicated agency Media Arts Lab in March 2014. Since then the agency has created impactful campaigns as well as social movements; for example, MFG conceived and launched the nationwide XQ Super School bus tour, a grassroots community initiative now in its third year that challenges the nation’s largest public institution, the public school system, to change and better itself. In 2015, MFG won a Cannes Gold Lion award for film craft for the film The Ocean, created for Conservation International’s “Nature Is Speaking” campaign and narrated by actor Harrison Ford.