The Legacy Lab™ launched a print campaign to promote its inaugural class of Legacy Lab Honorees. The “Visionary Wanted” work resembles classified ads and highlights the unique attributes of each Legacy Lab honoree.
For instance, the ad dedicated to Patagonia’s Yvon Chouinard calls for an uncompromising environmental advocate… a skilled blacksmith, inventor, designer & falconer. “When this ad ran in 2017, no one qualified,” a blurb below the box states. “But in 1973, one person did.”
Others for GoldieBlox’s Debbie Sterling, Charity: Water’s Scott Harrison, Fast Company’s Robert Safian, Mendocino Farms’ Ellen Chen and Mario Del Pero, and (Red)’s Deb Dugan are below.
Creative Credits:
• Chief Creative Officer: Chris Graves
• Chief Strategy Officer: Mark Miller
• Jr. Strategic Planner: Lauren Mabuni
• Associate Creative Director: Davide Vismara
• Associate Creative Director: Mary Toves
• Marketing Director: Heather Hogan
• Senior Project Manager: Rosheila Robles
• Associate Media Director: Elaine Evangelista
• Media Planner: Jacky Yang
• Associate Producer: Nikole Knak
