UK P&I Club, a leading provider of P&I insurance and other services to the international shipping community, has launched a gaming app ‘Risk Ahoy’ to coincide with International Shipping Week, to highlight the hazards that those on board ships face on a daily basis in an engaging and interactive manner.
Everyday seafarers make millions of decisions that can impact the safety of their ship and individuals on-board. Human error, failure to spot an issue, or even an over familiarity with the dangers can lead to incidents occurring.
By taking a gamified approach, UK P&I Club hopes to overcome barriers such as culture, language and rank and engage with crews on the issue of loss prevention in a novel and fun manner. For civilians, ‘Risk Ahoy’ can act to raise awareness of the dangers on board ships as well as piquing the interest of a younger generation of players to consider a future career at sea.
Gamification is, amongst other things, a way for businesses to add fun and competitiveness to a subject matter that might typically be difficult to communicate to a chosen audience.
Gamification provides an opportunity for businesses to entertain, challenge, educate and reward their chosen audiences. Gamification engenders engagement which in a fast-paced, distraction-laden world makes it one of the most exciting and powerful communication channels for businesses today.
George Devereese, Senior Loss Prevention Executive, said: “Loss prevention isn’t always the most exciting or easiest subject to communicate. UK P&I Club is committed to finding new ways to share our knowledge and expertise in the promotion safety at sea. By developing an interactive game that has educational value and provides a fun experience, we hope to put the issue of loss prevention to the forefront of people’s minds.”