Change its name. I know – the company is already remodeling stores and not exactly swimming in cash. Besides, they went with "The Shack" in a 2009 "rebranding" campaign and it didn't s… Read More
Some of the "youngest" marketers I've worked with are able to recall the day Batman made its television debut; some of the “oldest” can’t recall a time before Batman Return… Read More
A friend recently told me about an inbound marketing advocate who called him "old school" for using a mix of inbound and outbound marketing. For those unaware of the difference: -Inbound mar… Read More
Imagine a CEO telling a highly accomplished Sales VP, "I’m giving you one shot at your sales strategy. If what you implement doesn’t work out of the gate, you’re out." Of c… Read More
Business-to-business marketers generally enjoy an advantage over their business-to-consumer counterparts. With average lifetime customer value reaching the five-, six-, or seven-figure range… Read More
Subscribe to Optimarketer: The Marketing Optimization
Get updates delivered right to your inbox!