Here at the-Coaching Blog-run by Gerard O’Donovan, our aim is to constantly bring value to those seeking to improve their lives. Therefore we have a policy of publishing articles and materials by guest authors whom we value and appreciate. Today’s guest author is Anne M. Bachrach (USA).
Does your company have a Social Media presence? If not, then you are clearly missing out on one of the most effective ways to market your products/services. Every other business these days is in the hunt for leads through social media websites which they can convert into sales. With the increasing number of social networks available today, it is easier now than ever for businesses to establish their presence on LinkedIn, Facebook, Twitter, etc.
Facebook alone has over 1 billion users, which means that a significant part of the global consumer market is present on social media websites. Of course, there are variations according to the demographic you are looking to target, but if your target audience is between the ages of 18 to 49, social media is a goldmine for you. This does not at all mean that businesses that cater to people from other demographics should not use social media. There are benefits for them too.
The Numbers Tell the Story
If you have any apprehensions about using social media for the growth of your business, you belong to an elite club. Elite only because the members are fast decreasing! More and more entrepreneurs are embracing the power of social media and throwing it into their marketing mix. The cost is a major factor as using the social media websites costs next to nothing but does take time. Only if you want to publish ads or use some of their services do you need to pay them and that too can be a nominal amount.
As far as social media usage is concerned, business spending on it has been on the rise for the past couple of years. In fact, since 2009, the spending on social media has increased at an average of 34% annually. As reported by Forrester, the total spending on social media was $716 million in 2009 and is expected to increase to $3,113 million by 2014. The numbers tell the story of the growing importance of social media for businesses. After all, there has to be a solid reason, if businesses are spending this much.
Establishing Your Business on Social Media Websites
You can be spoilt for choice when it comes to selecting a social network you want to create a business page on. There are so many of them apart from Facebook, Google+, LinkedIn, and Twitter than one can get confused about which one to use. The misconception regarding the various websites is that a business should stick to one of them. Entrepreneurs often enquire as to which website is the best one for them.
They need to realise one thing that the social media websites are not competing, but rather co- existing. Hence, you can create a business page on as many of them as you like. You don’t have to restrict yourself to, let’s say, Facebook just because is the most widely used social network. It is to your benefit that you have the option of creating multiple social media pages for your business else you would have had a hard time choosing one.
4 Tips You Can Follow
To take your small business the social media route or consolidate your existing position on
Facebook or LinkedIn, you can follow these 4 tips.
- Highlight the content you feel is going to attract the interest of most fans on your social media page. For instance, if you are using Facebook, you can “Pin” or “Star” the posts which you think are the most important. Across the social media websites, you can keep the important content fresh and in the public view.
- Learn about how the content settings work on the various social media websites. There are numerous options offered by almost every social media website as to the layout and design of your business page. Unless you know how to set your page according to your preferences, you would find it hard to do so. Use an attractive design which carries visual appeal to get more fans.
- You also have complete control over the content which is posted and who posts it. One of the drawbacks of using social media websites is that anyone can post on your page unless you restrict their access. Make sure you only allow Friends, Followers, Fans, etc., to post content on your main page.
- Use the graphic design and images in a way that suits the theme of your social media page as well as your business. Flashy and bold colours are out of place for a business targeting middle-aged people. Dull and dreary is a strict no-no when targeting teenagers.
You don’t need to be a rocket scientist to work out how social media can contribute to the growth of your business. It is simply a matter of accepting that it can help your business. Once you get over the initial apprehension, you will find it quite easy to establish your business on various social networks. This is one responsibility you can hold yourself accountable for. Actually, your assistant or administrative support can do most of the social media activities, with little direction from you, so don’t have to do it all and invest a lot of your valuable time in something that can be valuable to growing your business. It may ultimately be your accountability to have it set up, but you don’t have to do the actual work. The bottom-line is that using social media can take your business to the next level.
About Anne M. Bachrach
Anne M. Bachrach is known as The Accountability Coach. She has 23 years of experience training and coaching. Business owners and entrepreneurs who utilise Anne’s proven systems and processes work less, make more money, and have a more balanced and successful life. Anne is the author of the books, Excuses Don’t Count; Results Rule!, and Live Life with No Regrets; How the Choices We Make Impact Our Lives, and The Work Life Balance Emergency Kit.
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