Social media is a treasure trove of Lead generation, and many marketers are catching on to the possibilities. According to an infographic by Wishpond, 77 percent of business-to-customer marketers say they have used Facebook to acquire a customer, while 34 percent say the same thing for Twitter. Meanwhile, LinkedIn has proven to be 277 percent more effective than either Facebook or Twitter, according to the infographic. Despite these strong returns, many marketers and business professionals are unsure of the best methods for extracting this value from their social presence. If you’re wanting to turn your social platforms into a wellspring of leads, here are five essential tips. Start a Conversation The primary value of social media is communication. For businesses looking to generate leads, this often entails starting and encouraging conversations with prospective consumers. Interactions with online users and their engagement with your social properties can be part of the process of producing a qualified lead. Even one-on-one conversations can have value because of their highly visible nature — on Facebook, Twitter and other platforms, conversations between a business and a potential lead can be seen by other users and increase your company’s exposure, according to Social Media Examiner. And if you’re engaging customers in a positive manner, your superior customer service will continue to bring in leads. Invest in Social Advertising For many businesses, lead generation involves paying other companies to produce qualified leads on customers. But many businesses don’t have the financial resources to make this type of investment. An insurance company, for example, might have a limited advertising and lead generation budget, but the success of that business still depends on gathering the best insurance leads available. Fortunately, social media makes some […]

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