Google Search. Quality Scores. Your (Business) Future? How can you peer into, and predict a different (better) future state for your business lead flow by improving the simple, yet powerful Quality Score (QS) on the Google Ad networks? It’s true. The impact of a positive, high number (1 through 10) Quality Score on your keywords association inside your ad groups in Google Adwords can heavily impact your business in either direction. (And, even your mind, if you worry too much about it…) We’ll look at the important QS attribute (yes, it’s not a metric) in this post. Why does Google have the Quality Score in the first place? Google is rewarded for high relevancy of search – users are happy, advertisers are elated – when all is working perfectly. The incentives to make this work are all there – from more money made by Google corporation, to users who get what they want, and advertisers who get more leads and hopefully, more sales (conversions). Google  wants the revenue, the advertisers look at cost per acquisition and lead flow, and users look for information (“I’m looking for this topic – did I find it?”). Figure 1 – Google Quality Score Ecosystem QS is the system that makes all 3 parties happy. But, the Quality Score algorithm has changed, and Google decided it was time to add to their platform – by using the power of the people.  They wanted to learn how they could do this, and still make relevancy central. The wisdom of the crowds became the rule. Wisdom of the crowds = The process of taking into account the collective opinion of a group of individuals rather than a single expert to answer a […]

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