7 Reasons Umbrellas are a Year-Round Promotional Product Favorite

When you’re searching for a corporate gift with functional, stylish staying power, consider an Umbrella – 45% of consumers own one – and with good reason. Umbrellas are useful year-round, can be given to recipients of any age and gender, and have dozens of options when you’re looking for the best match to represent your brand, occasion, or event.

Here are 7 reasons why a custom promotional umbrella should top your list of go-to employee gifts or giveaways.

1.Umbrellas are useful and convenient

Personalized umbrellas show off your business name or logo as part of a thoughtful, functional gift with maximum versatility. Whether you’re trying to stay dry during New Orleans’ rainy season or seeking a little spot of shade in sunny Phoenix, an umbrella is useful anywhere in the country.

We like to stay in tune with how the weather is going to impact our day. With the convenience of an app just a tap away, we check the forecast an average of three times per day. Stay dry with a fashion umbrella that makes a statement or choose an umbrella which offers an app that will tell recipients whether or not it will rain!

2.Custom umbrellas are unique

Umbrellas are a unique promotional product that get a lot of mileage and are warmly received by just about everyone, from your youngest hires to your most veteran employees. There’s also so much diversity among umbrella styles and functions that even somebody who already has a couple of umbrellas can always use one more. Everyone uses umbrellas, so you really can’t go wrong when choosing this as your promo gift.

3.Promotional umbrellas are long-lasting

Umbrellas have excellent staying power, with an average life cycle of 14 months. Among Baby Boomers, it’s even longer – 59% keep promotional umbrellas for two years or more. And hey, if one gets left behind somewhere, someone else will come right along and adopt it.

Go for special features that make your umbrella stand out, such as a built-in flashlight, a C-shaped handle for hands-free capability, or a chair clip.

Fifty-eight percent of consumers report umbrella quality is the primary reason for hanging onto it.

4.Umbrellas show off your logo and branding

Customizable umbrellas are a big, blank canvas making it a perfect walking advertisement for your business. There’s ample room to show off your logo and messaging, and there’s an infinite number of possibilities when it’s time to select colors that match or complement your brand (even if your logo is an umbrella).

5.A lot of marketing coverage

Would you pay someone to walk around all day with a billboard for your business? When you use umbrellas as promotional gifts, you don’t have to. With so much use, it should come as no surprise that custom umbrellas generate an average of 1,100 impressions over their lifetime. When you need an effective promotional item, an umbrella is an ideal pick.

6.Personalized umbrellas are great gifts and giveaways

There are plenty of cool, fun, and interesting promotional items to give away, but it can be tricky to find a universal crowd-pleaser. People are happy to receive something as functional as an umbrella, especially when it’s stylish or comes with cool features. Because they’re so practical, they rarely get tossed in the bottom of a drawer and forgotten.

7.Promotional umbrellas come in different styles for any occasion

While it’s true any old umbrella can keep you at least somewhat dry, they aren’t created equal. When you’re searching for the best umbrella to represent your brand, there are lots of choices.

Opt for a classic umbrella that prioritizes utility,function and affordability, especially if you’re serving employees all over the country. If you’re creating gifts for a specific demographic, take a look at golf umbrellas or patio table umbrellas. If you’re looking for a gift that’s on trend this year, go for an inversion umbrella , which not only looks awesome but is cleverly designed to keep people dry as they get in and out of the car.

Umbrellas are an ideal year-round promotional product that keeps your name top of mind every time it’s overhead. Thinking about spreading sunny smiles with a custom promotional umbrella? Start here.

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