How can you optimize customer experience with search engine optimization (SEO) and influence?

Join TopRank® Marketing chief executive and co-founder Lee Odden as he shares 5 steps to create an influencer content program, 3 SEO tips for optimizing your own influence, and more during the virtual Content Marketing Conference 2020 event on April 21 – 23 .

Lee brings his noted B2B content marketing background to #CMC2020 for “How to Optimize Customer Experience with SEO and Influence,” which he’ll present on Thursday, April 23 at 1:50 p.m. Eastern.

Join Lee at the Content Marketing Conference 2020 virtual event to catch a fascinating new session exploring customer experience, influencer marketing, and SEO’s role in creating content that performs.

Research shows customers trust search engines more than any other channel but they do not trust brands. And the trend is not improving. How can marketers create content that is findable and credible to increasingly skeptical buyers? To answer that question, Lee will share how successful B2B companies are integrating SEO and influence to create optimized content that delivers the expertise, authority, and trust that Google wants plus the satisfying experiences customers need to engage and convert.

Attend this session and you’ll learn all this, along with:

• How to integrate SEO & influence in content planning
• 5 steps to create an influencer content program
• How top B2B brands use SEO and influence to create content that performs
• 3 SEO tips for optimizing your own influence

Free registration and conference details are available on the Content Marketing Conference 2020 website, and be sure to join in and interact during the event by following along on Twitter using the #CMC2020 hashtag.

We hope to virtually see you there for an excellent session at a renowned content marketing event now in its sixth year.

In the meantime you can learn more from Lee and others on the TopRank Marketing team by connecting with our award-winning marketing blog.

If you’d like to talk with us directly about how to improve your own content marketing performance like we have for B2B brands ranging from Adobe to LinkedIn, please connect with us here.

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