A polarizing packaging design was the start of a bumpy, costly ride for Anheuser-Busch InBev. Here’s what packaging designers should do to prevent, or recover from, a failure.

https://www.packagingdigest.com/packaging-design/bud-light-s-packaging-fail-offers-teachable-moments

The post Bud Light’s Packaging Fail Offers Teachable Moments appeared first on The Ruskin Group.