In order to connect with, attract, and ultimately hire top talent, organizations today must have a successful Recruitment Marketing strategy in place. In May 2019, digital marketing expert Haley Marketing Group (HMG) and CEO David Searns presented a webinar titled “4 Pillars of Recruitment Marketing,” providing organizations with cost-effective ways to build their employment brand and attract better talent. HMG began the webinar by noting that today's hiring landscape is ultra competitive with the U.S. currently having more job openings than unemployed individuals to fill them. Furthermore, HMG noted the following statistics: