Launched in 2017, Google for Jobs is the tech giant’s venture into the $12+ billion Job board market. Differing from other job boards and job aggregator sites, Google for Jobs uses machine learning and artificial intelligence (AI) to help job seekers search and apply for open job opportunities that are uniquely tailored to their requirements and search history. Rather than using a separate search tool, Google For Jobs streamlines the search process by having visitors simply type in a keyword/phrase into the Google search bar. This can include a phrase such as “great jobs near me” or something more specific like “cyber security jobs northern virginia security clearance.”