Delta Air Lines has confirmed that it is slowly retiring its ‘Passport Plum’ Uniform collection and is no longer producing garments like the famous Zac Posen-designed flight attendant dress in the standout colorway.
Passport Plum was first unveiled to the world in 2016 as part of a “wholly-reimagined mix of colors” dreamt up by Posen. The dark aubergine color featured on a wide variety of uniform items, including a V-neck dress worn by customer service agents and a crew neck sweater for male flight attendants.
By the point that Delta was ready to roll out its Posen-designed uniform two years later, the colorway was so in vogue that Pantone heralded a strikingly similar hue as its color of the year 2018.
But nearly six years later, Delta’s “fashion-forward statement”, as the airline’s chief marketing officer Tim Mapes described Passport Plum is now being discontinued.
“Delta is continuing to evolve our uniform program, and we will gradually introduce new uniform pieces and eventually new colors into the Delta Uniform collection,” a spokesperson for the Atlanta-based carrier confirmed earlier this week.
“We are no longer producing Passport Plum garments, though it will remain an important part of our color palette until new pieces are introduced.”
Evidence of Delta’s shift away from the brightness of Passport Plum can be witnessed in the carrier’s latest safety video, which features a flight attendant wearing a gunmetal gray dress – a relatively new design for the airline.
Passport Plum was chosen as it represented a combination of Delta’s traditional red and blue colors, although the airline didn’t explain why the skin tone complementing color was slowly being discontinued.
Following the introduction of Delta’s Passport Plum uniform in 2018, the airline started to receive complaints of allergic reactions to the uniform and eventually, Delta allowed flight attendants to swap out the iconic dress for their own off-the-rack clothes.
By 2021, the situation had become so dire that around half of Delta’s flight attendants were wearing their own clothes to work.
The off-the-rack ‘black and white uniform’ as it was dubbed, was banned last May after Delta introduced new uniform items made out of Oeko-Tex standard 100 fabric.
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