Almost everything has moved online. Around 205 billion emails are sent and received every day. Even our beloved banks are closing as people move from face-to-face communication to online banking. But, with more and more businesses each year moving towards digital, how can Talent Attraction manager have the Human touch.
We’re not here to debate whether the Human Touch is better than digital, we’re just concerned with keeping humans involved. After all, we don’t want an i Robot situation anytime soon. In a world where most of the communication is digital, companies need to attract talent on a human level.
Speak Like a Human
Do your job adverts sound wooden? Chances are you’re ignoring the fact that real people read them and not computers. Make your adverts sounds human by adopting a more conversational tone. That doesn’t have to mean you’re unprofessional, just type like you would speak to a potential candidate on the phone.
Also, remember to make your written advert easier to read with headings and subheadings. It sounds so simple but so many job adverts are pushed out every day as just big bits of text without any breaks.
Know the Culture
It’s all good using algorithms and analytics to refine the candidate pool but relying on them isn’t enough to find the perfect candidate. Cultural fit is often more important than some skills. After all, you can teach someone a new skill but you can’t teach them how to fit into a company culture. Use technology to help you find a candidate but use your human intuition to gauge the candidate’s fit.
Online or Offline?
Don’t underestimate the importance of offline advertising too. While most passive and active candidates are online, the best way to add a human touch is taking advertisements offline too. It can be as simple as a shopfront banner or a written advert in a trade magazine. We tend to look at computer screens for so long that words lose their clout online. As a result, an offline advert will help the job feel more tangible.
Sending a quick email might be quick and easy but it doesn’t leave everyone feeling happy. Face-to-face communication is key it talent attraction. A human conversation can help you communicate the job and company in depth and allow the candidate to fully express themselves in a way that’s impossible via email. People are actually happier when they speak face-to-face, so attract happy candidates with a coffee, not an InMail.
Ultimately, talent attraction is about finding a happy medium between technology and human interaction. It is all about finding effective ways of engagement which can all depend on the talent pool you’re trying to attract but in the end, you’ve got to go with your gut. No computer can help you with that feeling!
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