There is so much conversation about how marketing professionals are using AI to augment their productivity, but it takes time to get it right. Whilst we are loving NLP – NATURAL LANGUA… Read More
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Naomi Simson | Business Blog From A Woman Entrepre Blog
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Business blog from Naomi Simson, Founder & CEO of Leading Online Gift Retailer, RedBalloon covering topics such as leadership, employee engagement marketing and her entrepreneurial journey.
Next week I have a speaking engagement to share with a room of professionals about ‘AI’. It is such a big subject and everyone seems to be talking about it. It reminds me of back… Read More
The job of Shark Tank is to deliver customers, audiences and excitement to budding entrepreneurs, and of course the Sharks invest their time, energy and money in helping them be ready for th… Read More
I was asked in a panel last night, ‘How are leaders navigating change?’. The answer for many may seem overwhelming.
It has been a while since I posted and, in that time, there ha… Read More
Announcement: Experience Oz joins Big Red Group
Unity is a powerful thing, particularly in business. Partnerships, alliances and acquisitions can create significantly more value, deliver new… Read More
Growth Funding for entrepreneurs
If you are looking for funding or finance for your online business the this could be the answer..
This podcast is 17 minutes and might be the your acce… Read More
Looking to grow? It’s all about the cash flow
Every business owner knows cash is king. But many find themselves on the back foot managing their cash flow just to keep their head above… Read More
How to lead leaders
I have been working with the Airwallex team to bring the startup, business and entrepreneur community resources to assist growth. When there is so much to do, often what… Read More
Choose Growth Content series with Airwallex
Having worked with many business owners over many years, I’ve found there’s a key differentiator between achieving incremental versus… Read More
A start up kit for business growth
If you are like me, you have read a hundred business books and a thousand articles and posts. Most of them with incredible gold and great value as you look… Read More
Are entrepreneurs born or created?
I have asked myself many times, where and why are entrepreneurs created? Why is it that from a young age some kids are interested in business and get start… Read More
Brand building begins at startup phase
No business journey is linear. Building a brand whilst staying true to purpose, and remaining customer focussed is the role of any start up entrepreneu… Read More
How do you know when is best to exit your business?
Kerrie Richards Founder of Merino Country has been manufacturing and marketing merino products for more than a quarter of a century. In th… Read More
Handpicked the Podcast
Having written blog posts for many years (and I will continue to do so), I thought perhaps it is time to do a podcast for business owners. I am committed to sharing wh… Read More
New Sydney CBD Headquarters for BRG
For more than a year I have been sharing my thoughts on the ‘future of work’. RedBalloon for Business commissioned a white paper on the experi… Read More
Carla Zampatti – Tribute
The vivid conversation I had with Carla about colour as part of the judging process for the EY Entrepreneur of the Year will always stay with me. It was 2011… Read More
Carla Zampatti – Tribute
The vivid conversation I had with Carla about colour as part of the judging process for the EY Entrepreneur of the Year will always stay with me. It was 2011… Read More
The ‘Future of Work’ is an opportunity for inclusion.
Diversity and inclusion conversation on ABC The Drum
When invited to participant in the conversation on the ABC The Drum, I… Read More
Diversity and inclusion conversation on ABC The Drum
When invited to participant in the conversation on the ABC The Drum, I’m always a little curious as to how the story will evolve. P… Read More
Let’s make 2021 ‘label’ free
Most of us don’t realise how often we do it, adding a ‘label’ to the description. I am a ‘Female’ entrepreneur; i… Read More
International Women’s Day 2021
Most of us don’t realise how often we do it, adding a ‘label’ to the description. I am a ‘Female’ entrepreneur; it is obvio… Read More
I was so thrilled to hear the news that my leadership cohort from BRG successfully completed their mission to ascend Mount Kosciuszko as part of Team Oscar in the Krazy&n… Read More
Social media advertising can be challenging
There is a lot of talk in the press about Google and Facebook right now. And as business owners over the years how much we spend on these pla… Read More
Social media advertising can be challenging
There is a lot of talk in the press about Google and Facebook right now. And as business owners over the years how much we spend on these pla… Read More
Sometimes, you get the opportunity to get involved in something really special. When I started my journey as a Governor of Cerebral Palsy Alliance (CPA) more than de… Read More
Goal setting is about getting what you want…
Sometimes (especially in times of significant change) goal setting seems rather pointless. We often say to ourselves &lsqu… Read More
Goal setting is about getting what you want…
Sometimes (especially in times of significant change) goal setting seems rather pointless. We often say to ourselves &lsqu… Read More
Collaboration is one of those words that we use a lot but I’m not really sure if in fact I do it that well. When we had group assignments way back in the day at school and Uni I was no… Read More
Collaboration is one of those words that we use a lot but I’m not really sure if in fact I do it that well. When we had group assignments way back in the day at school and Uni I was no… Read More
Finding our leadership framework.
I firmly believe that everyone needs a plan, particularly business leaders. And right now, with an ever changing landscape courtesy of Covid-19, it’s… Read More
The Experience of Work – BRG Six point framework.
We know work has changed – but how will culture be affected. Many leaders are asking themselves – ‘Do we go back to… Read More
The Experience of Work – the Six point framework.
We know work has changed – but how will culture be affected. Many leaders are asking themselves -‘Do we go back to the off… Read More
When Shark Tank judge Naomi Simson delivers a pitch for Start ups.
I was delighted to do several question and answer sessions for the Start Up community recently. At one of these sessions wi… Read More
Some thoughts on how to move forward and rebuild with a sense of optimism and purpose.
Anyone who knows me is aware that I’m an optimist and yesterday as I presented to… Read More
Small businesses are seeking partnerships to help them survive and thrive.
This is a story about one of my favourite places on the planet. A place that my husband and I love so much we chose… Read More
Adapting to external factors quickly helps find growth
Depending on which day you read this, the world is likely to be very different than the day before. Adapting to these moment by mom… Read More
How we will make every moment count
After the ‘Oh noooo’ moment which happened on 11 March 2020 when the World Health Organisation announced, ‘the pandemic’ like most… Read More
An economic uplift for rural Australia
I read with interest that ‘Post-COVID, Australians go back to grassroots’; ‘The regions offer brighter post-COVID futures, predicts d… Read More
Working from home has humanised us all.
Whether it is a dog who insists on getting up on your knee when you are on a video call, or the paintings on the wall in the background – we are… Read More
Lenovo Thinkbook Mentorship program – winners overview
As Australians begin to dream of a ‘better life’… Read More
How online experiences driving economic growth – and jobs.
Since being sent home, RedBalloon has been working… Read More
Redii points platform joins RedBalloon for Business
As the Founder of RedBalloon I thought it important to share with my readers this change to the business. Especially because I have a hand… Read More
Mothers’ Day is sure to be different this year
“Zooming”, “Facing Time” and “The video computer thing” – I call it the “The Zoomer&rdquo… Read More
My Mothers’ Day marketing dilemma in the time of ‘lock down’.
To complete the 3 questions poll click here
As a marketing profession our job is to predict the future, and to… Read More
9 Interviews from April 2020
I have been doing a number of interviews in the last few weeks where I explore the impact of the Stay At Home edict on business owners. And look at ways that we… Read More
Help us find the best Experiences At Home
For 20 years I have been bringing Australians together and I intend to keep doing that – right now that means adapting to this new world.
As a… Read More
Mental Health tips for Business Owners
If I see one more ‘unprecedented times’ in an email newsletter I am likely to scream. We all know ‘it’. We are in ‘it&rsq… Read More
How can business owners know what to trust
11 March 2020 will go down in history as the day that triggered the most immediate shift in global human behaviour to date, and the shift is still… Read More
Why I am participating in the Lenovo Mentor program
“Help I need a mentor!” I hear.
“But how best can I do this” I respond.
This is a common conversation that I have… Read More
Interview: Optus marketing program includes AI
At a recent iMedia event I interviewed Angela Greenwood, Director, Acquisition & Customer Marketing at Optus, about her thoughts on:
The fu… Read More
List of Animal welfare centres what they are doing and how you can help.
The generosity from around the world for the communities and wild life devastated by bushfire is nothing less than aw… Read More
Removing plastic to help the green turtles
I’m lucky enough to be on holiday at a remote North Queensland beach and each morning my husband, dog and I walk the length of the beach. We… Read More
Links on where and how to help with bushfire relief.
Leigh Sales wrote in her book Any Ordinary Day, that people of disaste… Read More
Ambassador of 2020 Lenovo ThinkBook mentoring program
I’ve woken up (again) this morning with Sydney skies filled with smoke. I wonder what I can do to help? The fires, drought and the… Read More
A little bit of a proud moment for me today, seeing the Your Ultimate Summer program come to life with Qantas.
Qantas and the team at Big Red Group have created a guide of experiences f… Read More
I love trying new things – in fact, this year my husband and I are making a point of doing things we have never done before. Our theme this year is ‘outside the box’. A won… Read More
I talk about leadership a lot. And I have my own words that I use to help differentiate between leadership and management.
Leaders unite people for the good of the cause through vision… Read More
Being greeted with a bear hug by my fellow entrepreneur and friend Janine Allis told me that the experience of being on survivor had enriched her experience of life.
Now, this might so… Read More
It is not foes that create disruption – it’s the fear of change.
When you hear the word ‘fear’ what happens? Do you think it produces a productive emotion, or somethi… Read More
Who is driving the customer experience at Boeing?
Boeing is in the news. In its 103-year history, it is probably facing the greatest challenges it ever has. Some commentators are asking &lsq… Read More
Five lessons on working with purpose
This is the first time in a year that I have had no internet. I struggled with it at first, but the time ‘unplugged’ has proven to be most va… Read More
The Microsoft Store My Business Mentor program concluded last week. The five finalists travelled from around Australia to the Flagship Microsoft Store Sydney for a one-on-one session with me… Read More
I think there may have been a bit of a misunderstanding. So I write this blog in part as clarification, and in part to implore Australian businesses to recognise the opportunity that experie… Read More
I read a lot; I learn as much as I can; I’m always looking for trends and entrepreneurial opportunities. With so man… Read More
Running a business for the ‘freedom’ of being your own boss, sounds wonderful – and often is. However, be… Read More
As an early adopter of Albert marketing AI technology in Australia, Cellarmasters and its customers are reaping the rewards… Read More
Last week I joined AfterPay talking about the future of retail.
Here is a startling fact (for anyone over 30), 50 percent of the world’s population is going to be under 30 by 202… Read More
Growth Strategy
This year I have been speaking to those in business leadership about ‘my growth obsession and the exp… Read More
Understanding your ‘why’ and setting a clear vision
A Business blog series launch. Today I join News Regional Media as a guest blogger for its Business Class serie… Read More
Understanding your ‘why’ and setting a clear vision
Business Advice Column launch. Today I join News Regional Media as a guest columnist for its Business Class ser… Read More
“Too many people spend money they haven’t earned, to buy things they don’t want, to impress people they d… Read More
Trust is a topic that continues to trend – and in times of Royal Commissions and business failures – it’s… Read More
Food delivery services are on the rise – with a generation of ‘I want it now!’ what does this really mean for restaurants – and the customer experience?
The yo… Read More
The LinkedIn #BigIdeas2019 series looks at trends and predictions for 2019. We all wish we had a chrystal ball… and I do my best in the video below. I offer my insight into what could… Read More
Each week I join the ‘Your Money’ panel for a segment called Taking Stock, where we discuss the trending money news of the day.
View this week’s episode
Catch up on recaps… Read More
Each week I join the ‘Your Money’ panel for a segment called Taking Stock, where we discuss the trending money news of the day.
Catch up on recaps
Tune in every Tuesday eve… Read More
Each week I join the Your Money panel for a segment called Taking Stock, where we discuss the trending money news of the day.
Tune in every Tuesday evening at 7pm (Sydney local time) o… Read More
This is the second part of a two-part series. Read part one.
On November 28 I was invited to be a guest of the NBN on the Enterprising Women panel, hosted by the National Press Club of Austr… Read More
On November 28 I was invited to be a guest of the NBN on the Enterprising Women panel, hosted by the National Press Club of Australia. Alongside my fellow panellists Olivia Ruello (CEO, Busi… Read More
Adrenaline business acquired by BRG
David Anderson and I, as co-founders of The Big Red Group, are pleased to announce we have acquired the business of Adrenaline in Australia. The team have… Read More
Small business success in competing
I sometimes wonder who will be the last brand standing… right now it appears that Amazon, Apple, Google and Facebook are winning when it comes to c… Read More
Things to Do in Sydney
There are so many things to do in Sydney – and I feel very lucky that I have done many of them… Read More
The Fourth Wave of the Industrial Revolution
A few weeks ago in San Francisco, I attended Dreamforce — the annual Salesforce conference which not only launches it’s new technolog… Read More
Influencing Others
You’ve probably heard me talk for a while now about influencing others and the difference between leadership, management and role models — and why we need all… Read More
I ask who can help… I want simplicity
I don’t know anyone who is not ‘busy’, I am not the only one seems like one of the most popular search terms is #lifehack. But… Read More
A.I. Marketing
I was really sad to see that Shoes of Prey ‘has stopped taking orders’. Finding customers I suspect was getting more and more expensive; they are not alone in the… Read More
Is University worth it?
The most successful entrepreneurial stories of our time (think Bill Gates, Steve Jobs and Mark Zuckerberg) have all focused on the founders’ lack of formal educ… Read More
Creating Brand Connections
What is the most valuable commodity in the world? I’ll give you a few hints. We all have a finite amount of it. We cannot manufacture, imagine or mine any mo… Read More
Father’s Day Experiences
My Dad has always believed in me – even when I did not believe in myself. He taught me the definition of motivation; he worked hard, laughed loud and pur… Read More
Steptember 2018
That time of the year is upon us again and the Big Red Group is about to launch into Steptember 2018.
Let me ask you — do you track your steps daily? You migh… Read More
How to know when to leave a business
Last week I was interviewed about the finale of Shark Tank S4 and the journalist asked – “tell me about one of your failures?” He was i… Read More
Five top marketing rules
It’s 20 years since I left my corporate marketing role to start my own show, and while the world of media has changed, the fundamentals have not shifted. Brand… Read More
Shark Tank Season 4 Episode 13
Wow — another season has come and gone and I’ve ha… Read More
Retail Transformation
No business owner can take a set and forget mindset; nothing is slowing down and putting your head in the sand is not an option.
Technology, media trends, audiences, co… Read More
Shark Tank Season 4 Episode 12
We are nearing the end of our Shark Tank journey with the fin… Read More
Importance of Pride in the Workplace
The pride people take in their work transcends to their homes, their education, families and communities — Leonard Boswell
It’s a simple stat… Read More
Shark Tank Season 4 Episode 11
It’s Tuesday, we are back in the Tank, and tonight we h… Read More
How to stay focused at work
I wrote last week about the difficulties of disconnecting from technology. When we were in Uluru on our all company trip, we challenged people to put their phones… Read More
Shark Tank Season 4 Episode 10
There are some interesting innovations this week on Shark Tank… Read More
Uluru Company Offsite
‘Company offsites’, ‘kick-off meetings’ and ‘sales incentive trips’ have long been part of the business landscape. Getting people to… Read More