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Naomi Simson | Business Blog From A Woman Entrepre Blog
Business blog from Naomi Simson, Founder & CEO of Leading Online Gift Retailer, RedBalloon covering topics such as leadership, employee engagement marketing and her entrepreneurial journey.
2023-09-05 00:06
The job of Shark Tank is to deliver customers, audiences and excitement to budding entrepreneurs, and of course the Sharks invest their time, energy and money in helping them be ready for th… Read More
2021-11-10 03:06
Announcement: Experience Oz joins Big Red Group Unity is a powerful thing, particularly in business. Partnerships, alliances and acquisitions can create significantly more value, deliver new… Read More
2021-11-10 02:02
Growth Funding for entrepreneurs If you are looking for funding or finance for your online business the this could be the answer.. This  podcast is 17 minutes and might be the your acce… Read More
Business Growth Hacks
2021-07-22 00:25
Choose Growth Content series with Airwallex Having worked with many business owners over many years, I’ve found there’s a key differentiator between achieving incremental versus… Read More
How To Be Agile At Work
2021-07-13 02:55
A start up kit for business growth If you are like me, you have read a hundred business books and a thousand articles and posts. Most of them with incredible gold and great value as you look… Read More
Brand Building
2021-05-31 10:47
Brand building begins at startup phase No business journey is linear. Building a brand whilst staying true to purpose, and remaining customer focussed is the role of any start up entrepreneu… Read More
Small Business Exit Strategy
2021-05-24 21:33
How do you know when is best to exit your business? Kerrie Richards Founder of Merino Country has been manufacturing and marketing merino products for more than a quarter of a century. In th… Read More
It Is Time To Podcast
2021-05-23 03:24
Handpicked the Podcast Having written blog posts for many years (and I will continue to do so), I thought perhaps it is time to do a podcast for business owners. I am committed to sharing wh… Read More
Carla Zampatti – Role Model
2021-04-04 01:57
Carla Zampatti – Tribute The vivid conversation I had with Carla about colour as part of the judging process for the EY Entrepreneur of the Year will always stay with me. It was 2011… Read More
Carla Zampatti Tribute
2021-04-04 01:57
Carla Zampatti – Tribute The vivid conversation I had with Carla about colour as part of the judging process for the EY Entrepreneur of the Year will always stay with me. It was 2011… Read More
The Future Of Work
2021-03-31 04:44
The ‘Future of Work’ is an opportunity for inclusion. Diversity and inclusion conversation on ABC The Drum When invited to participant in the conversation on the ABC The Drum, I… Read More
2021-02-16 21:00
I was so thrilled to hear the news that my leadership cohort from BRG successfully completed their mission to ascend Mount Kosciuszko as part of Team Oscar in the Krazy&n&hell…Read More
Cost Of Acquiring Your Customer (CAC)?
2021-02-15 22:00
Social media advertising can be challenging There is a lot of talk in the press about Google and Facebook right now. And as business owners over the years how much we spend on these pla… Read More
We Can All Make A Difference
2021-02-08 00:00
Sometimes, you get the opportunity to get involved in something really special. When I started my journey as a Governor of Cerebral Palsy Alliance (CPA) more than de… Read More
Goal Setting In 2021
2021-02-02 05:38
Goal setting is about getting what you want…  Sometimes (especially in times of significant change) goal setting seems rather pointless. We often say to ourselves &lsqu&hell…Read More
Work Collaboration In 2021
2020-12-03 01:53
Collaboration is one of those words that we use a lot but I’m not really sure if in fact I do it that well. When we had group assignments way back in the day at school and Uni I was no… Read More
Leadership Framework
2020-11-10 06:18
Finding our leadership framework. I firmly believe that everyone needs a plan, particularly business leaders. And right now, with an ever changing landscape courtesy of Covid-19, it’s… Read More
The New Experience Of Work
2020-11-02 23:58
The Experience of Work – BRG Six point framework. We know work has changed – but how will culture be affected. Many leaders are asking themselves – ‘Do we go back to… Read More
The Experience Of Work Has Changed
2020-11-02 23:58
The Experience of Work – the Six point framework. We know work has changed – but how will culture be affected. Many leaders are asking themselves -‘Do we go back to the off… Read More
Partnerships Gives Hope To Small Business
2020-07-28 02:58
Small businesses are seeking partnerships to help them survive and thrive. This is a story about one of my favourite places on the planet. A place that my husband and I love so much we chose… Read More
Make Every Moment Count
2020-06-30 05:53
How we will make every moment count After the ‘Oh noooo’ moment which happened on 11 March 2020 when the World Health Organisation announced, ‘the pandemic’ like most… Read More
Three Questions In A Mothers Day Poll.
2020-04-16 22:11
My Mothers’ Day marketing dilemma in the time of ‘lock down’. To complete the 3 questions poll click here As a marketing profession our job is to predict the future, and to… Read More
2020-04-08 19:52
9 Interviews from April 2020 I have been doing a number of interviews in the last few weeks where I explore the impact of the Stay At Home edict on business owners. And look at ways that we… Read More
Will You Mentor Me?
2020-02-23 21:42
Why I am participating in the Lenovo Mentor program “Help I need a mentor!” I hear. “But how best can I do this” I respond. This is a common conversation that I have… Read More
2020-01-12 20:42
Removing plastic to help the green turtles I’m lucky enough to be on holiday at a remote North Queensland beach and each morning my husband, dog and I walk the length of the beach. We… Read More
2019-11-13 04:38
A little bit of a proud moment for me today, seeing the Your Ultimate Summer program come to life with Qantas. Qantas and the team at Big Red Group have created a guide of experiences f… Read More
Five Lessons Learned In Leadership
2019-08-04 21:55
I talk about leadership a lot. And I have my own words that I use to help differentiate between leadership and management.  Leaders unite people for the good of the cause through vision… Read More
I’m A Survivor: The Experience
2019-07-30 21:00
Being greeted with a bear hug by my fellow entrepreneur and friend Janine Allis told me that the experience of being on survivor had enriched her experience of life.  Now, this might so… Read More
2018-11-11 23:40
Adrenaline business acquired by BRG David Anderson and I, as co-founders of The Big Red Group, are pleased to announce we have acquired the business of Adrenaline in Australia. The team have… Read More
2018-11-09 01:16
Small business success in competing I sometimes wonder who will be the last brand standing… right now it appears that Amazon, Apple, Google and Facebook are winning when it comes to c… Read More
2018-09-27 01:00
Influencing Others You’ve probably heard me talk for a while now about influencing others and the difference between leadership, management and role models — and why we need all… Read More
2018-08-27 02:54
Father’s Day Experiences My Dad has always believed in me – even when I did not believe in myself. He taught me the definition of motivation; he worked hard, laughed loud and pur… Read More
Steptember Is An Experience At Work
2018-08-22 02:11
Steptember 2018 That time of the year is upon us again and the Big Red Group is about to launch into Steptember 2018. Let me ask you — do you track your steps daily? You migh… Read More
Five Marketing Rules I Live By
2018-08-13 06:19
Five top marketing rules It’s 20 years since I left my corporate marketing role to start my own show, and while the world of media has changed, the fundamentals have not shifted. Brand… Read More
2018-08-06 05:41
Retail Transformation No business owner can take a set and forget mindset; nothing is slowing down and putting your head in the sand is not an option. Technology, media trends, audiences, co… Read More
2018-07-26 06:25
Importance of Pride in the Workplace The pride people take in their work transcends to their homes, their education, families and communities — Leonard Boswell It’s a simple stat… Read More
Why We Took The BRG To Uluru
2018-07-11 03:52
Uluru Company Offsite ‘Company offsites’, ‘kick-off meetings’ and ‘sales incentive trips’ have long been part of the business landscape. Getting people to… Read More
Behind The Scenes Of A Shark Tank Journey
2018-07-09 02:00
Shark Tank Behind The Scenes Ever wondered what the Shark Tank journey is really like? See Shark Tank behind the scenes and through the eyes of Lori from The Inappropriate Gift Co. who was f… Read More

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Naomi Simson | Business Blog from a Woman Entrepre


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