In all of the existing books on sales and generations, there is little research on how sales organizations should prepare to effectively leverage the skills and talents of multiple generations.
According to estimates by the U.S. Department of Labor, Millennials (GenY) will represent almost 50% of the workforce in less than ten years.
A flood of blogs, articles and books are already trying to help professionals and executives understand how the clash of Millennial, Generation X, and Baby Boomers preferences will impact their business and personal careers.
Experienced sales and sales management consultants have learned how to use generational flexibility to sell more and build higher-performing teams.
For example, "THE MULTIGENERALTIONAL SALES TEAM" book is filled with advice for both sellers and sales managers on how to thrive and lead in a multi-generaltional environment. This book addresses the challenges that many organizations are faced right now and focuses on how to overcome biases and adjust to generational preferences by providing you with answers to your questions.
Source: Warren Shiver: The Multigenerational Sales Team: Harness the Power of New Perspectives to Sell More, Retain Top Talent, and Design a High Performing Workplace
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