Michael Tasner, CEO at No Joke Marketing, former CMO at Guerrilla Marketing, published these 6 trends in digital marketing to watch out for in 2018 on the Forbes Council.
Let me summarize his main points here. For further details I suggest you read the full post which link you can find below.
- Mobilfication: A mobile website is required already, but are you sending text/sms messages to your customers on a regular basis, yet?
- Media Properties: Start thinking about your business as a media company.
- Chatbots: Are you engaging your audience with chatbots?
- Reviews: Good reviews by customers are driving organic search traffic.
- Video: Start doing videos for your business on a regular basis on YouTube and Facebook.
- Branding Versus Direct Response: Telling your story seems more important than telling people what to do.
Original article published on Forbes.com: Six Digital Marketing Trends To Watch In 2018 (↑)
Now pick one strategy and implement it.
Yours
John W. Furst
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Image credit: Darwin Laganzon (↑)
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Copyright ©2018 by John W. Furst. Some Rights Reserved. Creative Commons BY-SA 3.0.
