Why do Companies become #BCorps? To "stake a claim to their authentic difference," says @HarvardBiz https://t.co/BZqOD4Ujv0

— B Corporation (@BCorporation) June 17, 2016

Two of us (Suntae Kim and Todd Schifeling) conducted research to build a more robust understanding of the rise of B Corporations.

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to prove that they are more genuine, authentic advocates of stakeholder benefits. For instance, certifying firms often highlighted how B corporation certification would help them stand out “in the Midst of a ‘greenwash’ revolution”...

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believed “the major crises of our time are a result of the way we conduct business,” and they became a B Corporation to “join the movement of creating a new economy with a new set of rules”

Stand out “in the midst of a ‘greenwash’ revolution”:

www.deanstalk.net/deanstalk/2016/04/business-and-climate-change.html