Advertising agencies

Ad agencies use contests for promotional marketing and brand engagement.
Check out the Coca Cola American Park contests and the Dell Social Entrepreneurship competition

Corporations & Large Organizations

Companies like Eli Lilly, Phillips, and NASA use contests as a way to source designs, ideas, and talent.
Check out the X Prize

Schools & Universities

Universities like MIT and Indiana University use business plan competitions, engineering competitions, and design
contests to promote participation in science, and the arts.  Check out the MIT $100K Entrepreneurship Competition

Media

Media companies use contests to build subscriber lists, increase traffic, and generate story leads.

Nonprofits

Nonprofits use contest to promote a social causes and fundraise.  Check out the Humane Society Pet Photo Contest

Small Business Owners

Businesses use contests to market their business and create a two-way conversation with customers online.
Check out Shopify Build a Business Contest

Foundations

Foundations use contests as a competitive grant process.  Check out the Knight Foundation’s News Challenge

State, City & Community leaders

Governments use contests as a platform for civic engagement.   Check out Apps for Democracy and Cincinnati Innovates.

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