The latest market strategies and research data on LGBT travel are set to feature prominently at a major new tourism conference in Mexico this December.
September 17, 2015 -- The REAL Travel Experience is a production of leading US-based global tourism website TravelMarketReport.com and is being held in Cancun, Riviera Maya, Mexico to educate delegates with 'best of the best' expert presenters, able to inform and educate delegates from their real-world experience building successful travel results.
The event will focus on Romance, Experiential, Adventure and Lifestyle Travel.
Leading the LGBT content for the show is Ian Johnson, CEO of Out Now.
"We are delighted that Ian Johnson CEO of Out Now is joining Travel Market Report as one of our featured speakers for The REAL Travel Experience a familiarization and educational event for travel agents at the Moon Palace Resort in Cancun, Mexico," said Anne Marie Moebes, EVP and Co-Publisher Travel Market Report. "Ian will be sharing powerful information based on Out Now’s latest research allowing agents to learn firsthand about the opportunities and challenges of the important LGBT market. This combined with education for travel agents, LGBT business development, provides agents practical solutions for an integrated and successful LGBT marketing strategy. Learning from a leader in a prominent organization in the LGBT market is priceless."
Johnson will present two workshops at the REAL Travel Experience event.
1. Essentials to know about LGBT travel development
The first workshop is focused on global best practice to ensure LGBT market results that provide strong return on investment while best meeting LGBT customers' needs.
Johnson will present the latest LGBT market data from Mexico - and other key inbound markets - with data from LGBT2030, the world’s leading LGBT market research program, helping delegates understand key LGBT metrics.
Delegates will also discover the top tips that have made Out Now strategic campaigns for clients like German National Tourist Office, VisitBritain and Marriott Hotels so successful. This dynamic session is designed to provide in-depth research insights powered by practical case study insights - and includes Out Now’s top key recommended tactics to ensure LGBT market success.
2. What experiences the tourism industry has with LGBT travel development
The second workshop will focus on the findings from the world's first LGBT travel industry survey. More than 600 respondents to date working in the tourism industry will give their own input and experiences to illustrate the place that LGBT travel finds itself in as we enter 2016.
The description of that second Out Now workshop is as follows:
LGBT Consumers and the Travel Industry: Latest Research Release
The world’s first ever survey of the travel industry and its interactions with the LGBT consumer group is being released by Out Now at the end of 2015 and the REAL Travel Experience will include a special presentation of this data to delegates.
Key industry metrics and issues will be covered, including:
This first-of-its-kind industry research delivers powerful insights that allow you to learn first-hand from others in the travel industry working into the LGBT segment about the opportunities - and challenges - they have experienced. Such 'hands-on' feedback allows delegates to learn direct from the experience of others in the travel industry the best ways to progress their own business opportunities in the dynamic LGBT travel segment.
This is a unique educational event for travel sellers who want to become an expert in a specialized niche market segment.
The REAL Travel Experience is being held from December 4 - 8, 2015 at the Moon Palace Resort, Riviera Maya.
Early Bird registration is available until September 30, 2015.
© 2015 Out Now. All rights reserved. Out Now® is a registered trademark of Out Now, a company registered in the Netherlands. "Out Now", "OutNow" and all related words, marks and logos are trademarks of Out Now, Netherlands.
September 17, 2015 -- The REAL Travel Experience is a production of leading US-based global tourism website TravelMarketReport.com and is being held in Cancun, Riviera Maya, Mexico to educate delegates with 'best of the best' expert presenters, able to inform and educate delegates from their real-world experience building successful travel results.
The event will focus on Romance, Experiential, Adventure and Lifestyle Travel.
| Ian Johnson CEO, Out Now |
"We are delighted that Ian Johnson CEO of Out Now is joining Travel Market Report as one of our featured speakers for The REAL Travel Experience a familiarization and educational event for travel agents at the Moon Palace Resort in Cancun, Mexico," said Anne Marie Moebes, EVP and Co-Publisher Travel Market Report. "Ian will be sharing powerful information based on Out Now’s latest research allowing agents to learn firsthand about the opportunities and challenges of the important LGBT market. This combined with education for travel agents, LGBT business development, provides agents practical solutions for an integrated and successful LGBT marketing strategy. Learning from a leader in a prominent organization in the LGBT market is priceless."
Johnson will present two workshops at the REAL Travel Experience event.
1. Essentials to know about LGBT travel development
The first workshop is focused on global best practice to ensure LGBT market results that provide strong return on investment while best meeting LGBT customers' needs.
Johnson will present the latest LGBT market data from Mexico - and other key inbound markets - with data from LGBT2030, the world’s leading LGBT market research program, helping delegates understand key LGBT metrics.
Delegates will also discover the top tips that have made Out Now strategic campaigns for clients like German National Tourist Office, VisitBritain and Marriott Hotels so successful. This dynamic session is designed to provide in-depth research insights powered by practical case study insights - and includes Out Now’s top key recommended tactics to ensure LGBT market success.
2. What experiences the tourism industry has with LGBT travel development
The second workshop will focus on the findings from the world's first LGBT travel industry survey. More than 600 respondents to date working in the tourism industry will give their own input and experiences to illustrate the place that LGBT travel finds itself in as we enter 2016.
The description of that second Out Now workshop is as follows:
LGBT Consumers and the Travel Industry: Latest Research Release
The world’s first ever survey of the travel industry and its interactions with the LGBT consumer group is being released by Out Now at the end of 2015 and the REAL Travel Experience will include a special presentation of this data to delegates.
Key industry metrics and issues will be covered, including:
- Which are the most common LGBT marketing activities being implemented by the industry?
- What results have respondents seen from targeting LGBT customers?
- Were there any negative outcomes experienced as a result of targeting the LGBT travel market?
- What key pieces of advice would travel industry research respondents give to other organisations thinking of directly targeting the LGBT travel market?
- Input from Mexico operators on their experiences in LGBT travel development.
- Specific emphasis on key parts of industry including travel agents, tour operators, accommodations and more.
This first-of-its-kind industry research delivers powerful insights that allow you to learn first-hand from others in the travel industry working into the LGBT segment about the opportunities - and challenges - they have experienced. Such 'hands-on' feedback allows delegates to learn direct from the experience of others in the travel industry the best ways to progress their own business opportunities in the dynamic LGBT travel segment.
This is a unique educational event for travel sellers who want to become an expert in a specialized niche market segment.
The REAL Travel Experience is being held from December 4 - 8, 2015 at the Moon Palace Resort, Riviera Maya.
Early Bird registration is available until September 30, 2015.
© 2015 Out Now. All rights reserved. Out Now® is a registered trademark of Out Now, a company registered in the Netherlands. "Out Now", "OutNow" and all related words, marks and logos are trademarks of Out Now, Netherlands.
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