September 12, 2014 - The leading travel trade show promoted by Mexico City is to host a dedicated LGBT pavilion next week.

FITA Mexico hosts many of the world's leading tourism industry participants at this annual trade show event.

There are a number of exhibitors taking part in a dedicated LGBT pavilion, including:

• Out Now Global 
• Gay Traveler's Guide
• Festival Internacional Lésbico de la Ciudad de México
• Passion Fruit Lesbian Travel 
• Arena Festival Internacional Playa del Carmen
• Yucatán Holidays 
• MatrimoniosLGBT.com 
• Blue Chairs Puerto Vallarta Resort By The Sea

- and more.

Limited exhibitor spaces remain and details about these can be obtained by contacting the LGBT Pavilion coordinator Carlos Barrera via email: carlos . barrera @ fitamx.com

LGBT Masterclass

Out Now Global is to present two industry workshops at the FITA event.

The first is an LGBT Masterclass for delegates to the trade show and will cover tourism essentials and the latest market trends for delegates to the convention.

Ian Johnson, CEO of Out Now, attending FITA, 2012

Ian Johnson, CEO of Out Now will attend to present this workshop as well as an invitation-only presentation to a range of guests for SECTUR, the Federal Tourism Ministry in Mexico.

The information in Spanish and English on the first presentation for the tourism industry at FITA is below.

LGBT Clients - Growth Potential for Mexico. Ian Johnson, CEO of Out Now www.outnowconsulting.com the leading global market research company specializing in the lesbian, gay, bisexual and transgender segment (LGBT) company, will present a Masterclass of 45 minutes on essential tools you need to know to increase your participation and success in this growing and lucrative tourism market opportunity.

"Clientes LGBT - el Potencial de Crecimiento Más Valioso de México". Ian Johnson, Director General de "Out Now" www.outnowconsulting.com la compañía líder a nivel mundial especializada en investigación de mercado del segmento lesbianas, gays, bisexuales y transexuales (LGBT), presentará una Clase Magistral de 45 minutos sobre todas las herramientas esenciales que necesitas saber para incrementar tu participación en esta creciente y lucrativa oportunidad de mercado turístico.

Key points to be covered include:

• How much spending does the market account for?
• Latest LGBT2020 market research data.
• General overview of the LGBT market globally.
• Key factors for achieving LGBT market success for Mexico tourism product.
• Trends of US market for travel to Mexico.
• Overview of Mexico domestic market.
• Overview of the principal LGBT cities in Mexico.
• Who is coming to Mexico? 
• From which countries?

If you are attending FITA, please be sure to visit Out Now at the LGBT Pavilion during the trade show - and say hello. We will be most pleased to see you.

©2014 Out Now. All rights reserved. Out Now® is a registered trademark of Out Now, a company registered in the Netherlands. "Out Now", "OutNow" and all related words, marks and logos are trademarks of Out Now, Netherlands.