With the right Business problem, data, and applied techniques Predictive Analytics can deliver exceptional return on investment (ROI) by, for example, assessing and managing risk, detecting and preventing fraud, optimizing workflow and business processes, and prioritizing resources.  Predictive analytics provides business leaders with data-driven insight to determine which customers to contact for marketing, which tax returns to audit, which debtors to approve for increased credit limits, which patients to clinically screen, which customers are likely to leave, which persons of interest to investigate, and which equipment to inspect for impending failure.