How is Social Media Marketing affecting our businesses? Indeed, Social Media Marketing platforms are the perfect way to not only connect with business associates and bosses but also connect with long-lost friends and family. It offers a fantastic method that supports customer-client interactions.

Realty Business is much more than only being active online. With the hope grabbing the attention of sellers as well as buyers, many realtors spend much of their productive time on social media posting property listings as well as updating their status after every few hours. It has been a common trend because many people tend to believe that once he or she posts an ad or property listing on any social media platform like Facebook, leads start gushing in. Is that the case?

As a substitute for their primary activity of physically meeting with prospective clients, they do it the other way round and most of the time finds them at the wrong end. Indeed, social media can harmonize the efforts you engage in initial discussion and meetings, however, it can never lay the foundations of a firm business association.

Send that friend request NOW!! If harnessed the right way, social media marketing can strengthen a business relationship in a significant way. Let’s find out, how?

Follow-up: Immediately after interacting or meeting a client, following up with the person with a note on a social media platform would do well. It is a powerful step which can result in generating lots of goodwill. You may as well ask for referrals without sounding overbearing in an innovative way.

Add value: The customers in addition to being a possible client is always on the look for realtors that can offer valuable information and services. To be sure that you meet the specific need, make it your tradition to have reliable information on topics such as variations in Government policies or property laws as well as home loan procedures and much more

Use it as Platform to display your range of services: Simply, social media might be harnessed to institute a reliable brand and the array of services you provide. Highlighting the particular product or service you offer improves the ability of clients to recall them when the need arises. Choose carefully on the topics to post and ensure your page does not get cluttered with inappropriate posts. Emphasize on testimonials of completed projects to generate leads and build long-lasting relationships too.

Heady cocktails for everyone to savor! A point to note is that social media allows you to reach prospects and clients while you are not meeting them one-on-one or haven’t communicated to them for some time. Although it may not substitute the physical connections you can build with your customers; it can be a perfect reminder on your behalf.

Stirring up a healthy blend of face-to-face interaction along with online contact as well as remaining in touch with existing clients builds up a solid pipeline of possible customers. Besides, an exclusive visit or a gift for appreciation does wonders to client-realtor association far more than likes do on a Facebook page.