7CMarketing on Blogging as a marketing tool for small businesses:

Business blogging provides a way for companies and readers to meet on common ground and discuss ideas, products and services in the hopes of building an audience that can become customers. A business blog provides a cost-effective alternative to having a website. For small and medium sized business entrepreneurs without the time and the means to set up a website, business blogging offers an inexpensive tool to herald the company's presence on the powerful Internet.

And more:

1. Business blogs provide SMBs with an avenue to share their expertise and knowledge with a bigger audience.
2. An effective business blog can help give a human face to a business.
3. A business blog if used productively can improve customer service
4. A business blog keeps an archive of older posts organized by date and categorized by topic.
5. A business blog can increase the chances of prospective clients to visit a company's website.
6. Regularly posting valuable content on a business blog builds company credibility and creates sound business reputation.
7. A business blog can be an avenue to introduce company products or services
8. However, a business blog is not urgent but important for small and medium sized businesses. A business blog alone is not enough to market a company product or service.