Soapwire:
When you are getting started it's so hard to understand the integral role packaging has to play in marketing and selling your product. Put simply, it's one of the most important product decisions you will have to make. There is a universe of packaging suppliers, materials and even regulations. Not to be overwhelmed, it is easy to navigate if you take it one step at a time. It is a process just like any other component in product development. They key is to know which packaging factors will influence your products success -- or failure.
Here are 5 vital things you need to know as you start on your journey that packages your product to sell.
When you are getting started it's so hard to understand the integral role packaging has to play in marketing and selling your product. Put simply, it's one of the most important product decisions you will have to make. There is a universe of packaging suppliers, materials and even regulations. Not to be overwhelmed, it is easy to navigate if you take it one step at a time. It is a process just like any other component in product development. They key is to know which packaging factors will influence your products success -- or failure.
Here are 5 vital things you need to know as you start on your journey that packages your product to sell.
- You can't have a product without a package
- The package could cost more than what is inside.
- Your package has to sell the product not just protect it.
- Most packaging materials suppliers require large quantity orders.
- Packaging trends and innovations can influence whether your product will ever get onto the stores shelf.
