2016-04-13 23:30
MENG Pres. 04122016Filed under: Communication Read More
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storytellingadvisor.com
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Tags:
story
audience
solution
storytelling
success story
stories
success stories
business
business storytelling
sales success story
Welcome to The Business Storytelling Advisor, a blog that contains articles on the subject of storytelling as a tool for business leaders, sales professionals or anyone else who depends on their communication skills for success. On the following pages, you will learn how to apply the principles and patterns of business storytelling.  It is…
2016-03-19 17:01
If you’re in sales, you know that one of your most important ways to build credibility is through success stories.
However, many success stories are more like success reports. They of… Read More
2016-03-19 17:01
If you’re in sales, you know that one of your most important ways to build credibility is through success stories.
However, many success stories are more like success reports. They of… Read More
2016-03-19 17:01
The 3R’s Method To Selling A Success Story
If you’re in sales, you know that one of your most important ways to build credibility is through success stories.
However, many succ… Read More
2016-03-14 18:03
I recently came across a major marketing study conducted by this big public relations firm called Edleman. They interviewed 8000 people. And they found that 86% of us want to do business wit… Read More
2016-03-11 20:28
I had a wonderful “Blab” with Kathy-Klotz Guest and Karen Dietz about ways that non-profits can benefit from storytelling. I’d love to hear any questions you may hav… Read More
2016-02-12 00:10
By Jim Signorelli
One of the first things we do in our Business Storytelling Workshops is give respondents a mini-quiz to see if they can tell the difference between a story and an assertio… Read More
2016-02-02 18:23
Eliciting stories from others is a skill worth developing. Here are some tips on how to do it.
By Jim Signorellli
Much has been written about storytelling as a business tool. And for g… Read More
2016-01-26 23:21
By Jim Signorelli
By Jim Signorelli
What makes your brand special?
If you answered by talking about your brand’s unique advantages and consumer benefits, you own a house, not a home… Read More
2016-01-25 13:54
By Jim Signorelli
Oral stories told in a business context, make up a unique category within the whole storytelling genre. They fall somewhere between the extremes of your basic TV&nbs&hellip…Read More
2016-01-25 05:46
By Jim Signorelli
I recently heard Ellen
I recently heard Ellen Degeneress describe people who talk too much.
“Being with people like this,” she said, “is like bein… Read More
2016-01-25 05:20
By Jim Signorelli In the 30’s and 40’s, Frank Capra was one of this country’s most famous screenwriter/directors. In his memoir, The Name Above The Title, he recounts how… Read More
2016-01-15 14:53
I would never even think of telling someone they have an ugly baby. Moreover, I’m not the guy who will admit that you really do look fat in those jeans if asked. Howeve… Read More
2015-12-12 20:43
By Jim Signorelli
Know The Important Differences Between Business Storytelling and StoryBranding
People often think of business storytelling and storybranding as the same th… Read More
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