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Welcome to The Business Storytelling Advisor, a blog that contains articles on the subject of storytelling as a tool for business leaders, sales professionals or anyone else who depends on their communication skills for success. On the following pages, you will learn how to apply the principles and patterns of business storytelling.   It is…
Our Father Who Art In Starbucks
2016-03-14 18:03
I recently came across a major marketing study conducted by this big public relations firm called Edleman. They interviewed 8000 people. And they found that 86% of us want to do business wit… Read More
Storytelling For Non-Profits
2016-03-11 20:28
I had a wonderful “Blab” with Kathy-Klotz Guest and Karen Dietz about ways that non-profits can benefit from storytelling.  I’d love to hear any questions you may hav… Read More
How To Elicit Stories From Others
2016-02-02 18:23
Eliciting stories from others is a skill worth developing.  Here are some tips on how to do it. By Jim Signorellli Much has been written about storytelling as a business tool. And for g… Read More
Is Your Brand A House Or A Home
2016-01-26 23:21
By Jim Signorelli By Jim Signorelli What makes your brand special? If you answered by talking about your brand’s unique advantages and consumer benefits, you own a house, not a home… Read More
5 Tools For The Oral Business Storytelling
2016-01-25 13:54
By Jim Signorelli Oral stories told in a business context, make up a unique category within the whole storytelling genre. They fall somewhere between the extremes of your basic TV&nbs&hellip…Read More

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