It’s that time of year – everyone is for the perfect gift for their loved ones, colleagues, friends and family. But, sometimes, in all of the excitement, an important opportunity escapes and is put on the back burner. Right now is the prime time for retailers to showcase their products, to entice people into their stores and watch the sales soar. How is your business?
The holiday spirit is all around us. And that is great. The true meaning of the season is to be giving, to put others first and not focus on receiving. But, what if you thought about your business as a person. As someone you can and should buy a present. What does your business need?
It’s no doubt that your business is your biggest investment – in money and time. So, doesn’t it deserve a gift that keeps on giving this holiday season? The New Year is a perfect time to take your business inventory. What are you doing to drive customers in? Does your logo and Signage speak to your goals for 2018? If not, give the gift of new graphics.
Have you been wanting to invest in interior or exterior signage? Now is the time to do it! Make it a part of your Marketing mix!
With the New Year just around the corner, now is the time to decide how your business will move forward in the coming year. Many businesses are finding it difficult to maneuver their way through a modern marketing plan and are looking for ways to update their marketing and advertising campaigns. At Forerunner Signs & Graphics, we want to help you enhance your brand, to help you navigate a plan that is simple and meant to elevate your business.
Seduce With Signage
An outdoor business sign is a 24-hour advertisement for your business. Make sure it represents what your company stands for and properly brands your establishment. It is best when choosing your business sign to select something that is highly visible. This means it can be seen by both vehicle traffic and those passing by. You also want it to be memorable and create buzz around your business.
Your Sign on Social Media
Are you (or others) proud enough or wowed enough by your signage that it has made it to Instagram? Did it get liked and shared on Facebook? How many times was it re-pinned? Did they retweet it? When it comes to modern marketing, nothing has changed the game the way social media has. It is important that your signage makes it to the masses. Why? Because thousands of your customers or potential customers spend a good part of their day on at least one social network. A stand-out sign is a great way to get and keep your message consistent and noticed across many platforms.
Tap into Your Influencers
Influence marketing is one of the best ways to keep your business current and on trend. All it takes is the right people talking to your target audience to create online buzz and potential media attention. Often the influencers you need are already on your client list. Be sure to engage with your customers online by sharing their content and quite often they will reciprocate by sharing yours as well. And when they share your information, you want your logo, your website and your business signage to reflect on the quality of service you will provide them. This is a great way to get the brand you and your customers want in front of those who may be unaware of it.
These are just a few ways that your business sign can used in a modern marketing mix. If you want to get or keep your business thriving in 2018, contact the experts at Forerunner. Our expert team will work with you to ensure your investment in signage is the best gift for your business. From concept to creation to installation, we’re there with you every step of the way!
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