Cosmetic Surgery has never been more recognized over recent decades. The highly visual nature of social media, the idealization done by the media, and celebrities showing off before and after photos make cosmetic procedures more popular than ever.
If you are in the cosmetic Surgery business, it is good to know that being present online is a great way to market your services. With the current trends focused on visuals and improvement of physical appearance, consider yourself already ahead of the game. However, it would also help to know some foundational marketing ideas to help your business grow.
5 Plastic Surgery Marketing Ideas to Grow Your Practice
Place before and after pictures and videos on Instagram
If you are looking to attract the Millennials and Generation Z crowd, your business needs to be present on Instagram. Instagram has many video and photo suggestions, just for when users are browsing the app. Your leads may come across your videos through these suggestions. To make this, all you have to do is to make photo collages or 30-second before and after videos of your previous clients with consent to post on the internet.
Offer package promos on your clinic and other marketing avenues
Who doesn’t like a good deal? One of the best ways to promote your services is through having package deals which are seasonal. For example, if you claim to be the best plastic surgeon Tampa, it would be ideal to offer package deals during the summer when people usually visit the Tampa area. Examples of plastic surgery deals include liposuction and breast augmentation package, which is ideal for women who want to look fit and attractive during the sunny season. You can make online posters or distribute flyers in your clinic for the promo period.
Have a cosmetic surgery or beauty-related blog
Many people are hesitant about plastic surgery because they perceive it as venturing into the unknown. They are not sure if it is safe, if they will get the results they want, or they have other questions that they are not sure of who to ask. As a way to promote your business, it is good to have an informational blog on your website about cosmetic surgery. You can build a community where people can freely ask questions about the procedures, and it is a direct marketing tool for your services. When creating blog topics, make sure to perform keyword research to know what people are looking for.
Find influencers or popular personalities to help promote your business
The idea of this marketing tactic is leveraging other people’s existing audience. Influencers usually have thousands or millions of followers already, and this will help your business get a jumpstart. To help identify a good influencer, take a look at the products that they have promoted in the past. Make sure that their audience is within the same niche, such as beauty or fitness. This will increase the chances of their audience paying attention to your promotional offer.
Use your hashtags wisely
Last but not least, hashtags are helpful in getting your business seen. If you’re on Twitter and Instagram, hashtags can be a great way to get likes, shares, comments and even followers. A way to know popular hashtags is going to go to Hashtags.org. They display the trending hashtags especially on Twitter, and you can use this to your advantage to make related posts. The best part of using hashtags is you can combine them to get more views and traction for your social media accounts.
These marketing tactics are easy to employ but can make a difference in promoting your Cosmetic Surgery Business. Whether you’re new or a veteran, promoting your practice online can help you get more leads.
