According to Chase Rubin, a known private investigator, there are several ways to land clients. Two of the main kinds of finding clients is through digital or traditional marketing means. Although digital marketing is an easy way to try to find people who may be interested in your services, some potential customers may be hesitant to trust professionals online with sensitive information.
“This is why you also need to go the traditional route, using Business Cards,” Chase Rubin remarked. In this post, we will be looking into Mr. Rubin’s suggestions about making and distributing your own business cards.
5 Business Card Tips for Private Investigators
1. Your business card should clearly state your nature of business and licensure
If you are a professional who’s just getting started, it may be helpful to be clear about who you are as a professional. It would be useful to place subheadings such as “private investigator” under your name and should include some credentials like “PI” and which state you’re licensed at. These details provide more credibility and would help you out as a beginner in the business. Do not hesitate to add other credentials that you feel might help improve your status as a professional, just don’t overdo it. People don’t want to be overwhelmed by too much information. They only want to know how you can help them.
2. Add your niche, features, and important information
As cohesively as possible, you can also add taglines such as “privacy guaranteed”, or “no trace guaranteed”. These lines will help your client give confidence in your work. To add to that, you can also place your niche such as “marital private investigator” or “company private investigator” if you plan on focusing on a certain type of client only. Features can include taking photos, hidden videos, or audio information. You don’t have to place it in full detail, but place all these information to your advantage minimally to help your potential client see what you can offer. Last but most importantly, include all your contact details including your website, email address and contact number. It’s up to you how you will place these bonus information to get more leads for your business.
3. Give out business cards in places where your target clients usually go to
A company private investigator can choose to reach out personally to companies who may be in need of the service. For example, the PI can go to an office to drop a business card, or go to a business convention where there are several key prospects. Somebody who focuses on relationship private investigations can either go to local hang out places such as bars, restaurants, and other recreational sites. Some establishments offer free bulletin boards where you can place not just your business cards, but other relevant posters or flyers about your business.
4. Give out business cards at networking events and other gatherings
If you’re a social person who always likes to go to events, it is also an opportunity to give your business card. There are what they call “networking opportunities” where people can have drinks, snacks, and mingle with others who they can network with. You may also be invited to a friends’ gathering, where you can introduce yourself as a private investigator. In order to make your business succeed and land more clients, you have to be confident in yourself and keep on connecting with people. The more people you hand out your business cards to, the more chances somebody will contact you.
5. Always have a business card ready
In small daily moments, you may come across people that you do small talk with. They can reveal a small detail of their personal life or business matters which your private investigation can be relevant. They may share something about their spouses, or a friend’s family member, or something problematic about their business that they would have no means to discover. In these instances, it is essential to have a business card ready in your wallet to hand out. Casually present yourself as someone who can help them with their issues. These will provide you an opportunity to expand people’s knowledge of your private investigation business as you travel, meet new people, and even do your daily mundane tasks.
“Every opportunity is a chance to network,” Chase Rubin said. “With a winning business card that’s available to you at all times, it is possible to land more clients even as a new private investigator,” he added.
