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Jerry Mpufane’s Mission to Connect North and South

After five years, Jerry Mpufane has left his post as president of the North American hub of South African Tourism, the government tourism board, to pursue other opportunities. Although his tenure 2019-2024 included the time of COVID’s global rampage, Mpufane leaves SAT in a better position than when he took the post in May 2019. When he started, North America, including Canada and the United States, was the third largest source market for South African visitors. Now it’s the largest. I spoke to Jerry Mpufane recently. He told me that…

Posted in The Incessant Traveler by David Cogswell



This post first appeared on TravelResearchOnline | The Voice Of The Travel Age, please read the originial post: here

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Jerry Mpufane’s Mission to Connect North and South

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