Just 11 more weeks and 2024 is here. I like both endings and beginnings, the opportunity to evaluate how the year has gone and the opportunity to plan for the next. I’m hoping you have begun to work on a business plan for next year. A business plan has the following two goals: the retention of existing clients; and, the acquisition of new clients. Your existing clients are your base and represent your steady income. New clients represent growth and replace clients you may lose or fire along the way.…

Posted in Publishers Corner by Richard Earls