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The voice of the travel agency community. Travel Research Online is a free marketing resource for travel agencies providing over 750 destination guides, videos, e-postcards, articles and other content for travel agents to use to grow their business.
The One Where Your Client…
Ugh!  Well, here we are in the dog days of summer. How about a bit of levity this week. Here are a few stories that could have been straight out of a Friends episode; and we’ve al… Read More
Safari At Kariega Game Reserve
The Eastern Cape province of South Africa is an up-and-coming area for safaris. While Kruger National Park, in the eastern part of the country, was set aside to protect wildlife in 1898, the… Read More
Developing A Marketing Mindset
Travel consultants who build a successful and thriving clientele base think nearly constantly about marketing, often without labeling it “marketing.” It is important, however, to… Read More
Paris offers so many opportunities for river cruisers. You can hop on a barge and cruise the Oise (or the many other regional canals and rivers). You can cruise the Seine or make y… Read More
Feeling The Heat In Italy
There isn’t a single wisp of smoke curling out of the top of Mount Vesuvius as we walk up its stony brown slopes. A few birds are twittering in the bushes, but we leave we them behind… Read More
Advertising For Travel Professionals
  There is probably no aspect of the entire spectrum of marketing that is as problematic as advertising. Done properly, travel agency advertising will influence a target audience. Done… Read More
The Marketing Mindset: An Introduction
If you are a travel planner, marketing is by necessity your constant companion. Too often, however, travel professionals treat marketing like a hand tool that is pulled out of the box only w… Read More
On a sunny morning in 2019, I read that Dress Barn would be closing. To be honest, it meant absolutely nothing to me. It was my wife who let out a quiet scream of concern, “I have a fe… Read More
Confidence Is Key
For those who might be unfamiliar with America’s pastime, the position closest to the first baseman in the game of baseball is the second baseman. The defensive distance between these… Read More
More Strikes Loom At Paris Airports
  Tourism is booming and the Olympics are looming—but travel to Paris is on shaky ground once again. The air traffic controllers are calling for a strike at Orly next week and Rya… Read More
Delivering On Your Promises
As travel agents, much of what we do can become second nature. While escorting a trip recently, I was reminded of this when several clients thanked me for what I considered “just my jo… Read More
AmaWaterways Grows Its Fleet For 2026
AmaWaterways on Thursday announced it will grow its fleet by two for the 2026 season, adding one new ship in Asia and one in Europe. The new AmaSofia will sail the Rhine and Danube Rive… Read More
The Warm Vs. Cold Call
A recent article in INC Magazine promised to introduce the two words that the author considered the secret to future sales success. This immediately caught my attention, as I found myself se… Read More
Since 2015, I have hosted nearly a dozen trips on hotel barges. These are narrow, custom-built vessels that putter along the French canals generally for six nights/seven days. Because the ba… Read More
What Difference Can You Make?
Today’s article is coming to you from 31,000 feet above the ground. I am comfortably seated in an aisle seat in row 31 on an American Airlines flight en route to Philadelphia. Tomorrow… Read More
Bicycling Excursions On The Rhine
This week on the Rhine River, while cruising on AmaWaterways’ AmaLucia, I chose to straddle a saddle on four excursions by bicycle. “It’s the best way to see a place,&rdquo… Read More
Execution Is The Key
E-X-E-C-U-T-I-O-N is a nine-letter word that identifies the reason most companies and individuals fail to meet their full potential. More realistically, it is a lack of execution. According… Read More
AmaWaterways’ Green Initiatives
AmaWaterways shared the way it commits to sustainability by sharing a short video showcasing current initiatives to eliminate single-use plastics, minimize food waste and contribute positive… Read More
Going From Good To Great
In 1982, I remember asking myself two questions before stepping up to the microphone, “What difference are you going to make? How are you going to improve upon the silence? 42 years la… Read More
It’s hard to imagine any place more fundamental to being a well-traveled person than Greece, the source of Western Civilization. It’s even closer to the root than Italy. The cult… Read More
Two weeks ago, reminded you how important it was to differentiate yourself from your competition. In an effort to clarify my point, I referenced Seth Godin’s book titled The Purple Cow… Read More
“We cannot protect something we do not love, we cannot love what we do not know, and we cannot know what we do not see. Or hear. Or sense.”  ~ Richard Louv Non-profit organi… Read More
From Johannesburg to Victoria Falls, we’ll marvel at wildlife against a backdrop of spectacular panoramas. We’ll pitch camp in romantic lodges and sail on the beautiful African Q… Read More

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