According to a research report “Japan Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Function, Mode of Application, Target Consumer, Distribution Channel (Pharmacy, Supermarket/Hypermarket, Online) and Region – Global Forecast to 2028”, published by MarketsandMarkets, Japan Dietary Supplements Market to Grow at a CAGR 5.8% from 2023 to 2028.

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The growing demand for sports nutrition products and the adoption of active lifestyles.

The strong focus on physical fitness and sports participation creates a higher demand for dietary supplements among athletes and fitness enthusiasts. These individuals seek supplements that can optimize their performance, aid in muscle recovery, and provide the necessary nutrients for their active lifestyles. Thus increased demand for sports-specific supplements stimulates the growth of the dietary supplements market. The sports nutrition segment within the industry specifically caters to the unique needs of athletes and those involved in intense physical activities.

Manufacturers develop specialized products such as protein powders, amino acid supplements, pre-workout formulas, and recovery supplements that are specifically tailored to support athletic performance and facilitate faster recovery. This specialization creates a distinct market niche within the broader dietary supplement industry. Furthermore, the aging population in Japan has fueled the growth of the dietary supplements market as individuals prioritize maintaining health and vitality. With age-related changes and increased susceptibility to health conditions, dietary supplements are viewed as a proactive and convenient way to address specific nutritional needs and support healthy aging. The emphasis on preventive healthcare in Japanese culture further contributes to the popularity of supplements, which are seen as part of a comprehensive approach to wellness.

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Japan Dietary Supplements Market Key Players: 

• Meiji Holdings Co., Ltd.
• Otsuka Holdings Co., Ltd.
• Daiichi Sankyo Healthcare Co., Ltd.
• Takeda Pharmaceutical Company Limited
• Kyowa Hakko Bio Co., Ltd.
• Nippon Suisan Kaisha, Ltd. (Nissui)
• Kao Corporation
• FANCL Corporation
• Eisai Co., Ltd.
• Suntory Holdings Limited

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