The main aim of any brand these days is to speak the customer’s language and adopt the local culture that would push their product to the target audience. In order to achieve success globally, an organization needs to work on implementing the holistic approach, and the Translation of Marketing material is one such approach. Any company with brands that are sold in different countries requires marketing translation to appeal directly to different consumers who speak other languages. When planning a marketing strategy that will take your business way beyond any borders you need to consider this fact as well as the fact that people tend to prefer searching for products and purchasing them in their native language. Having a multilingual marketing content (or product/service supporting content) is a show of your credibility which will result in an increase of trust towards your company.

The process requires the translation of all content used for marketing, from posts in social media sites to scripts for videos, descriptions of products, and advertising copy for print and broadcast materials. And this requires to invest in a reputable translation company India which will help you to strengthen your brand image immensely.

• Marketing translation must resonate with the target audience

When a translator does marketing translation, the process does not only focus on the desired language. The translator has to determine how to convey the same marketing message in the languages the client requires. The marketing content is specifically written to fit the brand, considering how it appeals to its target audience. However, when the material is to be used in other countries, the marketing content may or may not resonate in the same way as it did to its original audience. Thus, the translation company has to be careful of how the brand is going to be perceived by other consumers from different countries.

• Adapted to the locale’s cultural context

Various metaphors and idioms are often used in advertising and marketing copy. However, these are understood and accepted by audiences in a particular area, usually the original country where the materials are used. However, these typically do not translate well and may even be problematic when used in other countries. The same is true with humor. The marketing translation should have local appeal; thus the translator must consider the cultural implications of the marketing content. This fact highlights the importance of working with a translation company that specializes in marketing translation. A professional marketing translator will consider the cultural preferences when translating the marketing content into the required languages, deviating from word-for-word translation and instead considers changing the reference depending on the target audience.

• Establishing the tone and style

In marketing translation, the tone and style should be established at the beginning of the project. The translator must know the audience type to determine whether the approach should be formal or informal. Typically, the content is written to appeal to primary and secondary target consumers of all ages.

• The core message must be maintained

The voice of the brands should be retained whichever language you are using to translate the marketing copy. The voice should be similar in whatever market the material is going to be used even if the literal meaning deviates from the original. The copy has to adapt to the local culture, so it is inevitable that there would be changes. Aside from the brand’s voice, the value of the brand should likewise reverberate in any language. The translator has to choose the appropriate words in the requested languages that will convey the same meaning.

• Consideration for colors and imagery

Marketing materials, which include packaging and ad layouts often employ colors and images to augment the brand’s appeal. They help identify the brand. But these elements do not often work as expected in other countries, where color associations are part of the local culture. In the same manner, there are images that do not have a positive appeal among foreign consumers.

Marketing translation needs careful consideration, and attention to details is critical to ensure that the project is a success. It is vital to work with a professional marketing translation services company that employs native speakers who live in-country. The process of accurate marketing translation needs a delicate balance between language and culture and the brand’s identity and message. Only experienced marketing translators should work on projects like this. The translator should also know if the target market is regional or global because in some locales, dialects are more accepted than the global language. If you are willing to promote your business in the international market, then LanguageNoBar – a professional LanguageService Provider, offers certified and high-quality marketing translation services in over 150 languages through domain-expert, experienced and native translators.

Developing its brand internationally is a major factor for a company’s progress and success and trusting a translation agency for your marketing strategy can help you to  transcend the boundaries of language and culture.

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