Today’s podcast is on 11 Social Media Trends for 2012. Here’s the outline for my podcast – I would love your feedback and thoughts:

 Key trends

1. How not if
2. TV on everything and social on everything (Major adjustments for broadband providers will need to be made to keep pace with this multi-screen universe)
3. Location based marketing will continue to grow
4. Social cultures will evolve out of social use
5. Social CRM will move mainstream
6. India is rising
7. A return to engagement
8. Rewards versus contests
9. Filters will dampen the noise
10. Social networks will become more fluid and mobile
11. Corporate social intranets

Potential pitfalls

1. App overload
2. Lack of conversation management
3. No policy, training or identity management
4. Lack of true internal social culture
5. Domestic focus and culture
6. Competitors get better at local, mobile and intimacy
7. No follow-up after the contests (see engagement)
8. Hard push back for no engagement