A launch of a new product in the market is like the birth of a new born baby which brings hope, a dream of possibilities and is like the beginning of all things. But, it requires the much needed nutrition of the Social Media to grow and sustain in this big, progressive World Market.
A company’s product gets life and character when equipped with the right product marketer with great Social Media Marketing skills. Its various channels are a good way of increasing a company’s trustworthiness and goodwill with the target audience and will definitely give the said company an increased boost to its branding exercise. This virtual conversation between the companies (product) with their customers also results in great amount of credibility. This form of marketing is an inexpensive platform for organizations to implement into their marketing campaigns, which allows individual followers to “re-tweet” or “repost” comments made by the product being promoted. In fact, even small businesses have taken into social media in a big way to promote their products and have incorporated its many tools - Blog, Twitter, Facebook and Google+ YouTube into their marketing strategy for greater Social Media Optimization, which will positively turn their business tide to a positive direction.
Bollywood, the country’s biggest entertainment revenue generator has also followed this media bandwagon and are gung-ho about its ways of networking. Celebrities post personal pictures, express their views, chat and connect with their fans across the globe. In fact, Shahrukh Khan’s mega production – Ra.One even thou didn’t hit the bulls eye in the box office, garnered enough moolah with its franchises and movie merchandises, which were widely featured across the map of the World with the right use of social media.
So, be passionate about social media and make your company’s product interesting and fun, and a winning player to reckon with in the virtual market.
