It’s the goal of every real Estate professional to build a massive online following. But that won’t be possible if they are not visible on Google’s search engine results pages or SERPs. That is why many in the business are recruiting an SEO virtual real estate assistant. 

In this guide, we look into the potential value a real estate VA with SEO experience can bring. 

What is an SEO virtual real estate assistant?

For busy real estate agents and brokers, a virtual real estate assistant can be the helping hand they need. 

Working remotely, a real estate VA can handle a diverse range of tasks, from receiving calls to coordinating transactions. 

In addition to primary admin and real estate tasks, a VA can also promote your business using social media, email marketing, and search engine optimization or SEO. 

With a VA specializing in SEO, you have someone who will make sure your website is visible on the SERPs. 

But why should you hire one anyway? Why not handle SEO yourself?

You can try to read a “Dummies’ Guide to SEO,” but a real estate SEO assistant can make a significant difference to your online efforts. 

Why should realtors bother with SEO?

SEO isn’t anything like changing a busted tire or learning the cha-cha.

Learning the basics won’t be enough to put your website on the first page where you are more likely to engage qualified leads. 

And it doesn’t help to treat SEO as an afterthought either. There’s a lot you can gain from putting in the time and effort, in particular:

Put your business at the top of the SERPs

When done right, doing SEO properly can put your website at the top of the SERPs. 

The top spot is valuable since it gets 71% of all search traffic. Understandably, you want your name to be in this position if your goal is to strengthen your brand authority. 

After all, websites that are high on Google’s rankings are often the most trustworthy and relevant. 

Increase website traffic

At least 53.3% of web traffic is from organic searches, and proper SEO is the key that opens the doorway of your website to potential customers. 

When you generate more organic traffic, you can increase the number of interested clients that are more likely to convert.

Generate more organic leads

Organic leads are mainly users with a better chance of converting. That’s because these types of clients are actively searching for the services you are offering.

By putting your website at the top of the SERPs, you are setting yourself up for more organic traffic.

What tasks can you delegate to an SEO virtual real estate assistant?

With the value that SEO brings to your real estate business, you need to make sure you have the right skills and knowledge for the task.

An SEO virtual real estate assistant can help you handle all the technical aspects of doing SEO, including:

Keyword research

Keywords are the bread and butter of your SEO efforts. Knowing which ones to include in every webpage is critical because you need to have your website show up in specific search listings. 

SEO VAs can look into the best keywords you can rank for. You can then develop a list of phrases and terms you can add to every piece of content you publish on your site.

With a keyword-rich website, you tell search engines that you are the business users are looking for.

Restructuring your website

If your website could use a few tweaks, an SEO VA can work on extensive web development tasks to boost your site’s performance and ability to generate quality leads.

These optimizations may include improving your website’s loading speed and adding engaging features. A VA can also change the appearance of your site so that it engages visitors at a deeper level. 

Learn the importance of effective web design in the real estate industry. Read: Why Get a Website Design Virtual Assistant for Your Business?

Analyzing competitor content

What have your competitors in the real estate industry tried out that got them to the top page of the SERPs? That’s where your SEO virtual real estate assistant can step in and find out for you.

It takes long, gruesome hours to analyze competitor content to find out what works. But spending time and effort on it can produce the best results. 

Your VA has your back and can help develop effective strategies that will give you an edge.

Come up with marketing strategies.

Along with ensuring your website gets found on the SERPs, your SEO VA can also help with crafting a content marketing strategy.

Consider yourself fortunate to find someone who not only deals with SEO but also creates search engine-friendly content.

In addition, such a VA can also run search ads and develop landing pages that are guaranteed to bring in more appointments. 

If you are looking for someone to focus on promoting your business on social media, read: Outsource Social Media Marketing: An Easy Guide for Business Owners

Optimize published content

Content that you plan to post on your website, blog, or social media platforms that you’re on is still far from perfect. 

Google’s search algorithm is constantly changing, so you need to make sure that your website content is up-to-date. 

An SEO virtual real estate assistant is capable of analyzing your website and checking all website assets to ensure that they reflect the most recent changes. 

With the right expert, you can keep your website on the right track towards the number one spot in the SERPs. 

Hire an SEO VA from OneVirtual Solutions today

If you’re interested in boosting your real estate business’s online presence, then opt for a VA with SEO expertise.

You don’t have to look far to find the best person for the job. OneVirtual Solutions already has one who might be the right fit for your business. 

We have been working on SEO tasks for real estate since 2013. We have helped agents, brokers, and investors navigate the all-too-complicated online world.

But nothing is too complicated for us since our VAs come with technical and creative expertise. By getting a VA from OVS, you are not just building a great web presence — you are investing for greater growth. 

Hire creative and talented virtual assistants from us and see how we can put your real estate business on the virtual map! Click here to schedule a discovery call. 

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