Search giant Baidu fires its head of public relations after she outraged Gen Z workers. From a report [non-paywalled link]: The head of public relations at a major Chinese tech firm gained hundreds of thousands of followers seemingly overnight after posting a series of viral videos laying out her unapologetically tyrannical management style. The videos also earned her a pink slip from her employer after they set off an explosion of criticism among Gen Z Chinese fed up with the intense work culture that prevails in their country's tech industry. "I'm not your mother-in-law. I'm not your mom," Qu Jing, a vice president at Chinese Search Giant Baidu, said in one widely excoriated clip, referring to a colleague who was struggling with a recent breakup. "I only care about your results." In other videos, she criticized employees who didn't want to work weekends and dismissed complaints from one subordinate that messages she sent to a group chat late at night had kept a crying child awake. "Why should it be my business that your child was crying?" she said. On Thursday, as public outrage soared, Qu removed the videos from her account on Douyin, TikTok's sister platform in China, and replaced them with an apology. She said she had tried to do a good job but had been too impatient and hadn't adopted "a proper approach." Baidu Chief Executive Robin Li was furious at Qu and fired her on Thursday, according to people familiar with the matter. A top Baidu executive told employees that Qu's comments were "inappropriate and didn't represent and reflect the real culture and values of Baidu," the people said. The management also promised to review the company's corporate culture and working systems, they said. China's hard-charging tech industry relies heavily on a Darwinian work culture that demands near-total devotion to the workplace. Tech workers coined the term "996" to describe the typical schedule: 9 a.m. to 9 p.m., six days a week. Half a decade ago, videos like Qu's were just as likely to garner a shrug as generate controversy. But younger Chinese, much like their counterparts in the U.S., are increasingly skeptical of the pressure to work themselves ragged in pursuit of financial success. They have coined their own terms -- "lying flat" and "letting it rot" -- to describe their antipathy to the grinding ethos of 996.

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