One of the many benefits of Smartsuite is that it’s ready to work for you out of the box. Following installation in your location, there is very little required of you and your staff – and we’ve put plenty of thought into designing it that way. But your employees are also your most powerful advocates in using SmartSuite to help your business achieve impressive results. What’s the best way to get your staff excited about SmartSuite? Start simply by telling them about it.

They Have Questions, We Have Answers

Let’s begin at the most basic level – your employees want to know what SmartSuite is, and why your business is using it. They probably don’t know that SmartSuite uses customer purchase data to create relevant messages, graphics, and promotions that are delivered through customer receipts and digital offers. They also may not know that it will quickly become one of your most successful and convenient marketing tools. A training session (or two) is a great way for your staff to learn how SmartSuite works, why it works, and how they’ll be involved; and you may want to cover the following points with them:

• They’ll start seeing SmartReceipt offers printing, and pointing out these offers on the printed receipt to your customers can help drive adoption and redemption rates.

• One of the fastest ways to increase your subscription database is to encourage customers to join your location’s text club while they’re with you – point out the benefits of getting information and discounts they can’t find anywhere else.

• With SmartSuite comes an enhanced redemption process. Whether your business is scanning a QR code at the POS to redeem an offer, or simply choosing the right key on the screen when processing a customer transaction, ensuring that your employees are following the correct process will help you more accurately track redemptions.

Amongst all of this training, you’ll be pleased to know that one of the best features of SmartSuite is what your staff won’t need to do. SmartReceipt offers automatically print on customer receipts based on their purchase on that day, so your employees don’t need to remember to hand out a coupon or decide what offer should go to which customer. There’s no worrying about the text club messages either; once your guests join they’ll start to receive valuable offers and incentives to visit your location.

It’s Not Just Another Discounting Program

We all like to save money. But often that’s not the only factor driving a purchase decision. In fact, 91% of users who receive text messages from brands find them useful. You can send advance notice and reminders of events, new product or menu offering announcements, and even promote offers to text club members exclusively.

Using SmartMessenger in your locations is one of the most effective ways to engage with your customers. It’s convenient for you, your staff, and for customers. 48% of Internet consumers said they would prefer to receive their loyalty-related messages via SMS over any other channel. With SmartMessenger, your text club subscribers get offers on their terms, when and where they prefer.

Don’t Forget to Have Fun

Now that your staff knows what SmartSuite is, and how to use it in their location, it’s time to get creative. The goal is to see customers returning more and more often – whether they’re redeeming a SmartReceipt offer on additional services, or taking advantage of a discount on a new product you are offering. Why not run a contest to see which employee gets the most guests to join? Lottery tickets, pizza parties, and gift cards make great incentives for participation.

Don’t have a competitive bunch? Encourage a united front by setting a goal for the team with a fun outing or activity as the prize. Working together towards the same purpose can have fantastic results for your staff and your bottom line.