It started with Miitomo, and it kinda continued with the Niantic-developed Pokémon Go, but now consider the tap wide open. Nintendo is going full steam ahead into smartphone apps with their leading man with Super Mario Run, an upcoming game for iOS announced by Mario creator Shigeru Miyamoto at the Apple iPhone 7 press conference today.

Super Mario Run is an endless runner game, somewhat like a side-scrolling Temple Run. The levels are based on classic Mario themes, but all you’ll have to do is jump around and — what else? — collect those coins. Miyamoto confirmed that the game can be played with one hand, so if you’re a frequent bus rider, you’re covered.

It’ll be a very mobile kind of game. Besides the Mario gameplay, you’ll have your very own Mushroom Kingdom that you can build out. Toads will even come by to populate your kingdom, but you’ll have to earn them — Toads don’t just throw in with anyone. If you try tougher jumps in the game, you’ll impress some Toads in the background, and they’re the ones who will join your kingdom. And, those coins you collect, sure enough, can be used to buy extras to customize your kingdom.

If you’re aghast at the idea of Mario being used as a vector for microtransactions, don’t worry (at least for now). Miyamoto made it clear that the game itself will not be free, and heavily implied that the price of the game will supplant microtransactions.

Super Mario Run should be coming to iOS later this year, but Nintendo hasn’t worked out the price just yet. They’re also releasing a special set of Super Mario stickers for iMessage. And, if you’re an Android user, don’t despair — Super Mario Run is coming first to the iOS, implying that an Android release is in the works, too.