Did you know that approximately 91% of regular consumers check their email at least once a day? Email is the go-to tool for every person in the business world. In 2015, it was reported that the average number of emails sent and received per day was 205 billion. The same study showed that this number is only expected to grow, and could possibly reach 246 billion by the end of 2019. Even though email is not the best communication tool, these numbers still indicate that its popularity is on the rise.
With so many digital distractions, many thought Email Marketing is slowly dying out. But this is where they’re wrong. Newsletters are withstanding the test of time and email marketing is only becoming more and more advanced. Today, some of the best newsletters such as The New York Times Daily have extremely high followings and deliver useful information that people look forward to each day. Email marketing is also still one of the best customer acquisition channels out there so if you are not building effective email campaigns, you are not using your full potential.
MailChimp is a great platform for building and managing your email campaigns. It’s used by more than 8 million people and businesses around the world, sending over 600 million emails per day. To make your email campaign even more powerful, incorporating video will help you increase its open rate by 5.6% and increase click-through rates by 96%.
The video email platform, Covideo, offers the easiest option of adding videos to your email campaigns in MailChimp, in just a few quick steps:
1. Enter your Covideo account to view your Video Library. Choose the video you wish to add and click on the Post Links button to open the toolbar.
2. Once the pop-up window appears, click on the green CRM button and copy the CRM code.
3. Paste the CRM code in the place you wish to add your video inside your email campaign.
It’s as simple as that! Check out the video and see how easy it actually is!
READ MORE
The Magic of Video Newsletters
Newsletters are Withstanding the Test of Time
Create Stories Instead of Sending Plain Newsletters
How to Implement Videos into your Existing Email Marketing Strategy
Covideo provides video email software that helps businesses and individuals communicate more effectively, build relationships faster and reinforce their brands with easy-to-make personalized videos.
Get started using video today by signing up for a 10 day free trial with Covideo!
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