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China Internet Business Opportunities 1 - Domain Real Estate III

China Business Opportunity

This time, we are going to elaborate on the cyber real estate business opportuntiy in China, in specifically, show you how you can profit from Chinese Internet Domain and 3721.

Chinese Internet Domain

Chinese Internet Domain was developed and was launched March 2005 by the exclusive partnership of i-DNS.net International Pte. Ltd., the Singapore-based company that pioneered the concept and technology behind multilingual domain names, also known as Internationalised Domain Names (IDN), CNNIC, the Chinese Internet Agency responsible for Domain Names and the Ministry of Information Industry of the People's Republic of China.

The domain names are available under the top-level Simplified Chinese character extensions. 公司" (i.e. ".gongsi" which means "company" in Chinese) and/or ".网络" (i.e. ".wangluo" which means "networking") where the "dot" character can be typed in either English (ASCII) or Chinese. MII has endorsed these Chinese domain names at the Domain Name Management Policy announcement.

Owing to extensive pre-launch preparations over 2004 for the distribution of the necessary enabling software amongst the more than 100+ Million Internet end-users in China, names registered now can be immediately accessed and used by more than half of these Chinese Internet users. This wide usability has been achieved by a successful program to distribute tens of millions of plug-in software via all major search engines,portal sites and bundling with major Chinese software developers in China (n.b. over 2 million a month via Baidu, Sohu, Sina and others and to require all 4 major Internet Service Providers (ISPs) who account for some 95% of all end-users to adopt the necessary software to enable their users.

It is expected that the continuing effort to increase widespread usability, with ongoing progress to enlist ISPs and portals in Hong Kong, Singapore and Taiwan, should result in near-100% usability within the coming year in the Greater Chinese end-user community, which accounts for roughly one-quarter of all worldwide Internet users today.

After a soft-launch within China and MII's active public encouragement of such Chinese domain names; within several weeks of its launch, some 30,000 names - including names by the rightful trademarks owners of international brands like Rolex and Tudor as well company names by multi-national corporations like Societe Generale, Dell and Starbucks - have already been registered in these newly-government approved Chinese names of the form 名字.公司 (i.e. 'name.gongsi') and 名字.网络 (i.e 'name.wangluo').

Now i-DNS.net and its authorized Registrars, like LGA Telecom in Singapore, being the sole source of these names outside of China, have begun offering registration to its current and former customers, starting with the Singapore market. The purchase of Simplified Chinese names from the i-DNS.net/CNNIC partnership will automatically allow the corresponding web-site to be accessed by an equivalent, computer-generated domain name in Traditional Chinese characters (i.e. used in Hong Kong and Taiwan) free of charge. Conversely, one can also buy a Traditional Chinese name directly and get an automatically assigned Simplified Chinese version free.

Within China, the launch of Chinese Domain Names has attracted many corporations in registering their own Chinese Domain Names. To handle the growing demand and interest, 15 states, including Beijing, Shanghai etc. have been designated as regional centers in the effort to continue educating the public. Now that China has become one of the world's most dynamic economies, foreign multinational companies hope to expedite their marketing goals in China by registering these Chinese-character domain names since the emerging Chinese Internet consumer is predominantly a non-English speaker and strategically best approached via the Chinese language.

20 years after the Internet Domain name system in English was invented, and 7 years after NUS invented and pioneered the concept, and 6 years after NUS conducted an Asia-Pacific deployment testbed with a dozen nations and languages, and after 5 years of lukewarm commercial deployments in various parts of the world, with the majority being a misguided attempt at trying to get multilingual peoples to accept two-language hybrid domain names, finally it is being done.

It is worth noting that the current Greater Chinese Internet community, with most being in China, accounts for roughly half of the multilingual community from a language/script point of view and for whom the English/ASCII characters are insufficient as labels for Internet domain names since the majority do not speak English and hence had been left out of this phenomenon.

Furthermore, it is projected that by 2007/8 this Greater Chinese community will account for more than half of all Internet users, surpassing English as the main language of the Internet. So, the fact that China has championed this and most importantly already enabled both widespread usability and given its legal backing and authority over domain name disputes etc., signals that from a numbers point of view half the multilingual Internet peoples today are already enabled

With the enabling of China’s masses, MINC is well on its way to achieving its global mission of making it possible for any citizen to access the Internet in their own native language and help guide the remaining 4+ billion peoples or so who do not speak English and who are not yet on the Internet to have one less bridge to cross the Digital Divide.

It is important to note that, for the sake of clarity, that these Chinese domain names, completely in Chinese characters, are not to be confused with and are not in anyway connected with the Chinese/English hybrid domain names like 我的名字.com and 我的名字.net that have been marketed with mixed success since 2000 by Verisign. These are neither China-government approved nor widely usable in China.

All purchased names is protected for trademark and other rights by the dispute policy and regulations set by the Chinese government under the agreement that every domain name registrant will enter into with the mainland government authorities at the time of purchase.

These names can be purchased immediately from LGA Telecom Ltd. by visiting http://lga.i-dns.biz/. Potential registrants who cannot speak or type Chinese can also register names via an on-line transliteration service provided at a modest fee. With a one stop-purchase one can protect one's business and trademark interests in the Chinese marketplace which is expected to grow from the current 100+ Million eyeballs to more than half of all worldwide Internet users by 2007/8.

Ok, this is running a little bit long, so I am going to stop here and leave 3721 to talk about next time on China Business Opportunities.


This post first appeared on China Business Opportunities | Trade Secrets | Joi, please read the originial post: here

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China Internet Business Opportunities 1 - Domain Real Estate III

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