In a world that is increasingly shifting from in-person to online sales, there has never been a better time to take a long hard look at your e-commerce store and evaluate whether your current setup is delivering all the functionality it could or if there is room to improve. Whether you maintain both a physical location and an e-commerce store or have taken your business completely online, 2024 is the year to take a hard look at your digital storefront to ensure you are doing everything possible to target, convert, and delight your audience and keep them coming back for more.

A Trillion Dollar Market

The numbers are in; in 2023, approximately 20.8% of retail purchases occurred online signalling a distinctive shift away from traditional in-person shopping. What’s driving the transition? It’s a mixed bag! To be sure, there are more e-commerce stores than ever before; there are approximately one million shops on Shopify alone. However, consumers are also enthusiastically embracing the modern-day convenience of shopping online thanks to free shipping, easy-to-apply discounts, and the ability to shop reviews before buying all from the comfort of anywhere.

Looking ahead, the e-commerce trend is only expected to intensify, with a projected 24% of retail purchases occurring online by 2026. Your e-commerce shop will be a major driver of business growth over the coming years and to maximize its potential, you will need all the right bells and whistles.

Just in time for the new year, we round up the best Shopify apps and add-ons to supercharge your shop and pave the way for a successful 2024.

Watching Your Bottom Line

Before starting an in-depth review of your conversion rates, Marketing performance, or web design, it makes sense to gain a better understanding of where you are making and more importantly, where you may be losing money. Luckily, Shopify has a tool for that.

BeProfit

BeProfit makes keeping track of profits and expenses completely hassle-free. With a user-friendly dashboard, it lets you track your real-time profit and loss and break down order metrics, shipping, inventory, and marketing costs—all in one place. The platform syncs with your store, marketing channels, accounting, payments, and shipping accounts to make sure your reports are spot on. You can easily sync ads, expenses, and order data and receive regular up-to-date reports. Plus, you can schedule custom reports to land straight in your Email inbox. If that wasn’t enough, higher-tired plans allow you to dig deeper with advanced features like cohort analysis to understand customer lifetime value, ROAS, and CAC and offer UTM tracking for key insights into ad performance, email marketing campaigns, and influences.

SMS Record SMS Recovery

Mobile has the highest cart abandonment rate among all devices with a whopping 85.65% of shoppers not completing the checkout process. The good news is that these shoppers are not forever lost with targeted SMS abandoned cart recovery apps.

Email recovery messages have been used for years to try to bring back wayward shoppers (and are still highly effective). However, SMS messages offer another way to quickly reach out and reengage customers who did not follow through. SMS marketing campaigns see an open rate of more than 98% and around 43% click-throughs, and all you need to benefit from this highly converting SMS marketing tactic is the right Shopify app.

TxtCart

TxtCart delivers SMS notifications with AI capabilities to recover abandoned carts and drive sales through text marketing. But these aren’t just alerts; the platform facilitates two-way SMS conversations and a pioneering approach to conversational commerce. The app seamlessly combines real human interaction and powerful AI to maximize recovered sales through emotive AI-driven texts that boast a. The tool also supports SMS marketing strategies, including subscriber list growth, automation for abandoned cart recovery, and customer segmentation for data understanding.

Energized Email Marketing

On the topic of personalized digital marketing and remarketing strategies, where would we be without mentioning email marketing? Dollar-for-dollar email marketing campaigns offer one of the highest rates of return out there, standing at $44 per dollar spent, or put another way, an eye-popping 4400% ROI!

There are many platforms explicitly designed to give your email marketing a boost and when integrated with other channels such as your SMS or push notifications, they all become that much more powerful. Here are two Shopify email marketing apps worth considering if you are looking to supercharge your influence on your inbox.

Omnisend

The Omnisend app was designed specifically for Shopify and combines the best of both email and SMS marketing automation to simplify your email campaigns and enhance customer reach. Omnisend offers features like landing pages and popups to build email lists and provides ready-made templates for easy email creation, personalized emails for abandoned cart recovery, and welcome workflows. And how effective are these features, you may ask? Well, according to Omnisend, users made $72 for every dollar they spent on email and SMS marketing in 2022.

Klaviyo

Say goodbye to generic marketing campaigns—Klaviyo centralizes data from 300+ integrations (web activity, tags, catalogue, coupons), allowing targeted, personalized, automated marketing across multiple channels that are all accessible from a single login. Loaded with all the features you would expect, including welcome, back in stock, browse abandon, and price drop templates, it is no wonder that Klaviyo is the go-to and affordable choice for so many e-commerce brands.

Cranking Up Conversions

What do you do when you have tried everything your marketing team suggests – PPC, SEO, ads, video, influencer partnerships – but you are still not hitting those sales targets? The problem might not be your marketing strategy but your website.

Even an attractive website can suffer from conversion blockers and small, annoying barriers that prevent people from taking a desired action. Fortunately, Shopify has several apps designed to help you identify problem areas on your site so you can quickly take corrective action.

LuckyOrange

LuckyOrange delivers insights into customer behaviour with visual heatmaps that record actual users’ interactions with your website, including purchase patterns, cart activities, and checkout abandonment. You can also use the app to create visitor polls to get first-hand feedback on what users think is working on your site and what is not.

Reveal

As important as it is to convert the maximum amount of traffic into transactions, high customer acquisition costs can be a killer for online retailers. Luckily, there is a Shopify app for that too.

Omniconvert’s latest addition, Reveal, was designed to help address the problem of relying too heavily on a single source of web traffic such as Google Ads, which can drive CAC without providing sustainable growth. Instead, the Reveal app focuses on a much more important metric: Customer Lifetime Value.

This app segments email subscribers and customers into categories laying clear which customers are most likely to become repeat buyers, undecided customers, and those on the verge of leaving. Leveraging these insights, you can use Reveal to retarget specific groups with tailored email marketing material, create Facebook Ads lookalike audiences, or send impeccably timed messages.

Ultimately, your long-term growth depends on getting more repeat customers. They spend more, cost less, and will willingly promote your brand, and the number supports it: a 5% boost in retention can boost your sales by as much as 75%!

Keeping Customers Happy

At the end of the day, the best way to drive sales, increase brand loyalty, and drive long-term success is by focusing on the customer. At every touchpoint, interactions with your brand should be intuitive, seamless, and engaging.

Shopify offers hundreds of apps that can help you manage your customer experience, but for now, we’ll cover a few of the most important.

Referral Candy

Referrals are a hugely important source of revenue with 92% of consumers saying that they trust referrals from friends and family more than they trust online ads, and 84% of consumers reporting that referrals directly influence their buying decisions.

ReferralCandy is one of Shopify’s top referral apps, and for good reason. With the app, you can easily create customer referrals and affiliate programs designed to boost sales through word-of-mouth marketing. What makes this app stand out is the referral popup, strategically appearing immediately after customers complete the checkout process, which is the best time in the customer journey to seek referrals.

Smile

Smile.io offers a seamless solution for powering your loyalty, referrals, and VIP rewards programs, as well as powerful customization features that ensure a unified brand aesthetic. Smile also integrates seamlessly with all your favourite apps for email, reviews, and customer service, making setup easy. Yay.

Wrapping Up

There has been a better time to invest in your Shopify Shop and if higher revenue is on your Christmas wish list, these apps offer a direct pathway to success. Whether pinpointing conversion blockers with LuckyOrange or strategically targeting customer segments with Reveal, these tools empower your Shopify Shop for long-term success. So, as you chart your path to higher revenue and increased customer satisfaction, make 2024 the year your Shopify Shop truly stands out. Happy selling!

The post Setting Your Shopify Store Up for Success: Apps to Boost Revenue in 2024 appeared first on Nirvana Canada.