In today’s digital age, having a strong online presence is essential for any business, regardless of size. From social media platforms to websites, successful companies know that they need to leverage all available channels to reach their customers and grow their brands.

However, there’s more than one way to build a website, and picking the right option can be more than a little overwhelming.

From Scratch or With a Content Management System?

Businesses creating a new website have three choices: build it from scratch, utilize a content management system (CMS), or work with a website builder. Building a website from scratch is technologically challenging – i.e., this isn’t a job you can undertake without the help of a web developer or extensive coding skills. Building from scratch does offer the most flexibility and control over the design and function of your website, but it also requires extensive resources to develop and maintain.

At the other end of the spectrum, you have all-in-one website builders like GoDaddy and Wix. While tools like these are highly intuitive and beginner-user friendly, they may lack some of the design flexibility, customization, and functionality to scale with your business as it grows.

Landing somewhere in the middle is a CMS. A CMS software application allows users to create, manage, and publish digital content, such as text, images, and multimedia files. They typically provide a user-friendly interface that allows even non-technical individuals to create and manage content without specialized knowledge (although many businesses will still use an outside web agency to develop their website).

The main advantages of using a CMS over building from scratch are:

• Prebuilt and customizable templates drastically reduce website development time and costs without sacrificing design or function

• Optional Plugins and add-ons can provide enhanced functionality such as e-commerce, SEO, and social media integration

• Integrated user and workflow management systems simplify managing user roles, permissions, content creation, and approval processes.

WordPress Emerges as a Website Winner for Businesses of All Sizes

Using a CMS to build your website can help reduce the time, cost, and effort required to create a highly capable, intuitive, professional-looking website. But with several CMS options available, how do you choose the right one? As you may have already guessed, there is no one-size-fits-all content management system. The best CMS for any business will vary depending on that organization’s specific needs and preferences. However, one CMS has proven its versatility, intuitiveness, and performance capability for enterprises of all sizes, and that CMS is Wordpress.

WordPress is a free, open-source CMS initially designed for bloggers. However, it has since evolved into a full-fledged website builder robust enough to power websites for big-name brands like Sony Music, The New York Times, and even the White House. WordPress powers over 43% of websites on the internet.

It’s Quick to Setup, Easy to Use, and Highly Customize

One of the key reasons businesses and brands love WordPress is that it’s incredibly user-friendly. WordPress offers an intuitive interface and simple drag-and-drop editor that makes it easy to add pages, upload images, and create content without any coding knowledge. WordPress also offers a vast selection of over 50,000 customizable themes and plugins that allow you to create a unique website tailored to your business needs and objectives.

WordPress is Affordable and Will Grow with Your Business

Cost is a major consideration for businesses building a new website, and WordPress is very affordable. As an open-source platform, WordPress is free to download and free to use. You’ll still need to pay for website hosting and a domain name, but these costs are minimal compared to other website-building platforms.

Another benefit of WordPress is its scalability. Whether you’re a small business just starting or a large corporation with multiple websites and heavy traffic, WordPress can handle it. This can be particularly important for organizations working to stay ahead of the curve in crowded markets. With WordPress, you can quickly and easily make changes, develop features, and add pages to your website to stay relevant and competitive.

It’s Designed to be SEO-Friendly

Building a great website is only part of the battle; you also need to show up on search results. One of the most significant advantages of WordPress is that it is designed by default to be highly SEO-friendly.

WordPress is known for having features and settings like permalinks, metadata handling, image optimization, and mobile responsiveness that are highly compatible with web crawlers like Google, potentially giving your website and content the boost it needs to get noticed. What’s more, WordPress’s massive library of plugins is an even more SEO-focused tool.

WordPress Is Secure

Years ago, WordPress had a less-than-stellar reputation for security issues, primarily related to third-party plugins. However, WordPress’s recent track record shows that the platform has taken improving security seriously as it has a dedicated team of security experts and a large community of developers who work diligently to identify and address potential vulnerabilities quickly.

You can enhance the security of your WordPress website by utilizing security plugins like Wordfence, iThemes Security, and Sucuri, using strong passwords and two-factor authentication, and keeping your WordPress, plugins, and themes up-to-date.

The WordPress Community is Second to None

Businesses are not the only ones that love WordPress, developers do too. WordPress has a massive community of developers continuously working to improve the platform. This means that new themes and plugins are constantly being released that you can use to improve your website’s functionality and design without spending a fortune on expensive upgrades. It also means that you can easily find support and solutions if you run into any website issues.

Powerful Ecommerce Capabilities

If you thought WordPress was best suited for corporate and news websites, you would be mistaken. WordPress has emerged as a significant challenger to other e-commerce platforms with a range of highly capable plugins like WooCommerce and BigCommerce. These plugins offer features like payment gateways, product listings, and shopping carts, making it easy for businesses to manage their online sales and payments.

Wrapping Up

Having the right infrastructure in place from the beginning is crucial for businesses, particularly growing ones, and WordPress ticks all the right boxes. The platform is easy to use, affordable, scalable, SEO-friendly, and secure and offers a wide range of features and plugins that provide a custom feel without the custom price.

Want to learn more about WordPress or explore other options for your next website? Nirvana Canada has been helping people build their online dreams for years. Our passionate team offers customized web solutions for organizations of all shapes and sizes. Contact us today and learn how we can help you leverage the power of technology to grow your brand.

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