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The aim is to be relevant to SME businesses and to not be purely legally focused, as there are already many excellent Intellectual Property blogs that write about the law for experts in the field.
Promoting Your Brand
2020-08-07 17:37
In my blog Should you Develop Your Personal Brand? I argued that it is indeed very important to do so, and that it’s not enough to just focus on building the business brand. The world… Read More
Building A Business To Exit
2020-07-31 19:03
People often have a vague idea that they will grow their business and sell it one day, or perhaps they start out with a specific plan to exit within 5 or 6 years. This is rarely thought thro… Read More
Licensing Agreements
2020-07-19 19:41
If there is any type of agreement that should not be grabbed online and used it’s a licensing agreement. A while back I came across someone who had used an agreement that was appropria… Read More
Top 3 Most Common Naming Mistakes
2020-07-03 16:51
Although Interbrand’s ‘10 most common naming mistakes’ article is featured by Google as a top resource, it is more about getting the reader to think that naming is too diff… Read More

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