Scheduling regular checkups, committing to prevention screening, pursuing different opinions before a procedure, trusting a physician, or avoiding doctors altogether have one thing in common: attitude proclivity, according to a new research report by LAVIDGE, a leading marketing agency with a healthcare specialty. Demographics play a lesser role in predicting patient decisions and trends. After an analysis of more than 45 attitudes—which each respondent rated in terms of agreement or disagreement—four distinct consumer attitudinal segments!

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