When it comes to offering event Attendees and brand fans event information, most organizers have their best practices locked down. However, supplemental and complementary content is just as important when it comes to keeping the attention of your audience well before (and long after) your race or event is over. Every brand has their favorite way of communicating with their audience. Whether you prefer social media platforms or prefer personalized emails is up to you, as long as your content is clear and worthwhile.