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How to Choose a Content Marketing Platform Vendor: The Complete Guide

content marketingContent Marketing involves a complex process of strategizing to achieve goals, producing content, distributing it, and analyzing the results. In a market flooded with information, integrating content with a variety of distribution options, and catering to a risk-averse buyer means this four-step process is challenging, even for the pros. Enter the content marketing platform.

With a 124% higher response-to-win rate and 44% higher conversion rates for content marketing software users, it’s clear that a connective-tissue solution aiding all stages of content marketing is necessary in an increasingly complex content marketing landscape.

Read the entire article on the Curata blog here.

The post How to Choose a Content Marketing Platform Vendor: The Complete Guide appeared first on Content Curation Marketing.



This post first appeared on Content Curation Marketing, please read the originial post: here

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How to Choose a Content Marketing Platform Vendor: The Complete Guide

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